Protecting Urban Wetlands And Water Campaigns

Urban CVBs: initiate the RAMSAR WETLAND CITY ACCREDITATION now!

Major cities' Convention Bureaus can help to preserve urban wetlands from encroachment by embracing them to collaborate across sectors, build creative experiences for congress delegates and showcase initiatives as part of your branding. Contact us to develop purposeful legacy projects by integrating and protecting urban wetlands. Then get accredited as a RAMSAR Wetland City. Except in France and one city in Spain (Valencia) we have no such accreditations yet in Europe! Lets move forward!

"Current trends in human settlement potentially pose a major threat for wetland conservation and wise use. As cities grow and demand for land increases, the tendency is to encroach on wetlands. They are often viewed as wasteland to be converted for other purposes including being used as dumping grounds.

Yet when preserved and sustainably used, urban wetlands can provide cities with multiple economic, social and cultural benefits. During storms, urban wetlands absorb excess rainfall, which reduces flooding in cities and prevents disasters and their subsequent costs. The abundant vegetation found in urban wetlands, acts as a filter for domestic and industrial waste and contribute to improving water quality.

Urban wetlands are prize land not wasteland and therefore should be integrated into the development and management plans of cities." (quote from RAMSAR campaign website)

National or Regional CVBs: its time to take measures for water protection involving conferences and congresses

While water scarcity, pollution and floods are a global concern, meaningful actions for water protection, conservation, management and local collaboration among all stakeholders, as well as the development of appropriate narratives for campaigns, communication and branding need to be tailored to individual circumstances.

Most people understand and are concerned about the global endangerment of our freshwater supply, and campaigns to protect water reserves and their associated impacts resonate with visitors to your region or city.

Let's work together to make SDG 6 the centerpiece of your sustainability efforts, focusing on water protection, and develop concrete, practical approaches for the benefit of residents, nature, and the economy.

A recent campaign for it's citizens to save water was launched in Frankfurt - taylored campaigns for tourists or conference delegates should follow from your side and need to be communicated through the travel/MICE communication channels.

FrauBlau is here to support you identifying connections with your local water topics, developing narratives, establishing partner networks, and bringing communication to the growing global community interested in addressing water-related issues.

Join our Shout Out Mice Impuls on July 11!

Register now! https://www.dhirubhai.net/events/shoutout-miceimpuls-nachhaltigk7076549892868820992/

Thank you for your interest! Contact me, Johanna, if you are interested in a collaboration for Water Stewardship - urban, rivers source to sea and wetlands - SDG6 and SDG14