Protect Your Business By Avoiding These 11 eCommerce Design Mistakes

The online shopping segment at the moment is burgeoning at a great speed. If you have any business under the sun, make sure you have a website that looks great and should navigate well.?

The process of creating a robust online store for your business through which you can sell products remotely to your target audience is referred to as eCommerce designs. The process needs planning, conceptualizing, and organizing products along with impactful content for a successful display on the web.?

A successful eCommerce design primarily has highly responsive designs, high-quality images, seamless navigation, a lot of CTAs, and several design elements, and is created keeping in mind the needs of the users. To create an online store, you must closely focus on three major aspects that is design, customer experiences, and marketing. These aspects can either make or break your store.

Either you will have a stunning website or you will stumble upon losing viewers every day. So, perfect marketing mainly depends on the design and powerful brand positioning statement. Today’s blog takes you through some of the most common and dreadful mistakes that you must necessarily avoid if you do not want to hurt your business.

11 Common eCommerce Mistakes That Will Hamper Your Business

1. Not Being Visible Across Multiple Devices

Shoppers mostly depend on mobile devices before they decide to purchase any product. Maybe if they do not purchase online, however, they would prefer to search and select the best product on a mobile device and then may buy it in a physical shop. So ensure your online store has a consistent user experience across multiple devices.

2. Using Wrong Plugins and Themes

What you see is beautiful may not fit with the needs of your users. So do not get driven by the designs just by their aesthetics and colors. When you choose a theme for building your online shop, initially list down all the important features. Then, choose your preferred theme that is ready-made and must be in sync with the features. Always start by opting for a basic theme that can be customized in the future or even you can code your theme from scratch.

3. Not Practicing Conventional eCommerce Design Standards

Shoppers always follow the standards. In certain cases, it's difficult to disrupt their behavior and choices. In the case of following a standard format for online shopping websites, you must always design according to their behavior and way of shopping. Generally, they look for a shopping cart always in the top right corner and contact details in the header or footer. So stick with the familiar designs and layouts although it may sound boring and mundane. The entire path to sales must be unambiguous and easy to navigate starting from welcome screens to check out.?

4. Limited Search, Sort or Filter Options

Users love exploring and finding new things irrespective of whether they decide to buy anything or not. Those who visit your website may not know what they want. So keep your product page attractive and effortless. Categorize your products and allow visitors to look through with various sort and filter options. Even a search option can work great. Some other features that can help them quickly find the product are comparison tables, product reviews, and FAQs.

5. Useless and Boring Images

Your website images speak a lot. A picture can speak a thousand words. If you miss out on using high-quality photos, you are making one of the biggest mistakes. Include a variety of photos for each product so visitors can have a clear idea about the details and uses of the product.

6. Missing Out on Showing Relevant Products

For all your loyal customers, you must provide cross-selling products. If you have a regular customer, they will come back to find relevant products so it's always a good idea to cross-sell and increase your sales.

7. Not Providing Wish List To Add Products

Often users come to an online store for explore. In case they find anything relevant, but aren't so sure of buying, they would like to save the product information so that they can come back later and buy at the right time. Make sure you have this feature in your eCommerce website, as it will increase the chances of adding a secured customer in the future.

8. Complicated Checkout Process

Shoppers may put off the shopping idea if they encounter long queues during checkout. A lot of steps on screens can become counterproductive and tedious. So, you must ensure to offer a smooth and effortless checkout process that has multiple payment options and caters to diverse customer profiles. Making payments directly from your website is more convenient for shoppers instead of redirecting them to third-party sites for payment.

9. Lack of Trust in eCommerce Designs

Shoppers will only share their personal information and make payments from your website if they trust your online store. Ensure your online eCommerce website has a clear logo, contact details, an SSL-secured website, clear payment options, testimonials, and famous payment gateways with zero spam.

10. Not Reliable Web Hosting

A slow-loading website can kill your growing sales. Every shopper expects fast downloading of information. When they come for shopping, your eCommerce hosting will play a crucial role. If you are a seasoned seller and often encounter high traffic at your online store, avoid cheap shared hosting and choose a quality VPS provider or cloud hosting option.?

11. Forms That Give Bad User Experiences

You may have added some attractive forms to your online store. But what if they are not validated and stop working properly at the exact moment? Users may not want to waste time and effort there. Hence, to improve the user experience, add online validation once users add their data in different form fields.?

These are the most common mistakes that companies may make about eCommerce website designs. However, you can always avoid such errors at the initial stage itself. Spend some time exploring different eCommerce stores and reviewing their designs and overall appearance. It will surely help you create a better picture of your online store and you will understand what works best for your business.

In the ever-evolving realm of eCommerce, avoiding design pitfalls is pivotal for business success. Softqube Technologies LLC recent article sheds light on common design mistakes that can hinder your online store's potential. Drawing from vast expertise, we craft tailor-made solutions that ensure optimal user experiences, trustworthiness, and scalable growth. Let's elevate your digital storefront together. Discover more at Softqube Technologies .