Protect Your Brand

Our weekly CMO Council LinkedIn newsletter provides insights to CMOs on:

o?? How security helps marketers protect your brand

o?? Keeping?humanity?at the heart of advertising

o?? Significant market shifts facing marketers currently

o?? Hyper-personalized engagement converts buyers

How Security Helps Marketers Protect Your Brand

A stronger connection is evolving between CMOs and CISOs, especially in regard to current and future regulations related to customer consent and preference management. Regulations impact everything from incident response plans and data privacy policies to cookieless websites and social media platforms. Marketing and security should be collaborating on these and other initiatives — and they should do so early and often. Yet this is often not the case, writes Tom Kaneshige, Chief Content Officer of the CMO Council. Our latest research report with KPMG, Marketing and Data Security: the Unlikely Brand Building Partnership, found that 33% of marketers say security organizations are hesitant, even unwilling, to collaborate. And in 65% of campaigns, security isn’t actively engaged by marketing during conceptualization and planning. Our survey found a collaboration blind spot with marketing campaigns. For the vast majority of campaigns, security isn’t actively engaged by the marketing team until after they’re already in motion. Find out how to protect your brand in our latest report

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Keeping?Humanity?at the Heart of Advertising

In an era dominated by AI and technology, the advertising industry must not lose sight of its core — the human connection. While technological advancements provide powerful tools, it is human insights, creativity, and relationships that drive the sector forward and allow advertising to positively impact consumers.?Here’s a look at how this is playing out across the industry, from Grant Parker, President, Flashtalking by Mediaocean. Advertisers are increasingly frustrated with the fragmented landscape of media and technology, craving simplicity and efficiency by seeking partners who can bring multiple solutions together under one roof. The desire for consolidation is driven by the need to reduce complexity and improve outcomes. In an inherently fragmented and complex ecosystem, with multiple channels, signals, and ways to measure success, marketers are challenged with making the connection between human and brand seem simple, fluid, and effortless. For that, they need technologies and workflows that make omnichannel advertising equally intuitive. Find out why consolidation streamlines operations and enhances effectiveness

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Market Shifts Facing Marketers Currently

In an interview with CMO Council, Arash Behijo, Group Chief Marketing Officer, Goldiran, spoke about the market shifts and trends impacting customer and competitive dynamics in the industry. “Technology advancements, media and social media trends, government policies, and Purchasing Power Parity (PPP) are significant market shifts impacting customer and competitive dynamics in our industry.” He went on to describe the digital marketing innovations most enabling go-to-market process, customer value creation and campaign effectiveness, such as targeting and retargeting tools, business intelligence tools, KYC tools, social media, and IoT features. When asked about better collaboration with the C-suite, he said it was important to understand their “needs and goals, shaping expectations based on mutual interests, and finding allies based on shared ethics and friendship.” Get to know Arash Behijo

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Hyper-Personalized Engagement Converts Buyers

New research on how AI innovation is accelerating marketing technology transformation, creative inspiration and operational effectiveness, is the theme for a CMO Council Dinner Dialogue in New York on September 25. The theme and focus of the conversation will be on CMO Intentions 2024, keying off Topics for conversation with CMO Council peers at dinner on the 25th to include, Gen AI uplift and productivity gains impacting marketing team efficiency; Using hyper-personalized engagement to convert intention-based buyers; Customer data handling at scale for performance-based, precision marketing; IT organization partnering to optimize marketing technology deployment. Join CMO Council members and brand marketing leaders for a dinner dialogue in Manhattan, New York, on Wednesday, September 25. Seating is limited and to reserve your spot: REGISTER HERE

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