Prospects not buying your customer insight solutions? Here's why

2016 has experienced a cultural shift in the way many organisations do and think about business. Customer centricity has become many businesses primary focus as they increasingly turn to providing and using actionable data and insights to better manage the entire customer relationship across all channels.

Despite this realised importance, however, the bad news is that there are a number of factors stopping your prospects from investing in your solutions. We asked 80 Directors and VPs of Customer Insight from large enterprise brands "What is stopping you from investing and implementing insight/data/analytics solutions?" The most common reasons are:

-         Scarcity of human resources working in analytics

-         Legacy systems and mindsets of decision makers

-         Technology budgets do not align well with business needs

-         Silos across organisation

-         Lack of data culture within the business

Wouldn’t it be easier if you knew what your prospect's biggest challenges are, and what budget they had assigned to solve this?

The good news is that the Customer Insight and Analytics Exchange is running for the 6th year in January 2017, connecting over 60 C-Level, Senior VPs, and Directors of Customer Insight, Big Data and Analytics. In an industry evolving more dynamically than ever, we aim to understand what individuals are ready to invest in and where they are in the process to help introduce them to some of the highest delivering vendors in this marketplace.

Retaining and improving a positive experience for increasingly empowered consumers requires continual technology innovation and an examination of the culture in an organisation, and so we even look to understand the long term planning, investments, and goals for the enterprise brands we work with, saving them time and effort when they are ready to purchase.

Does your business provide solutions to help enterprise brands keep up with their customers? You may also be interested to speak to me about the Customer Insight & Analytics Exchange (25th – 26th January, London).

The Exchange is already gearing up to be the biggest and best yet, with the 60 C-level Insight and Data executives in attendance ALL qualified, ALL profiled and ALL ready to engage with vendor representatives.

You can reach me on 0207 368 9323 or [email protected] to discuss your involvement further.