Prospecting on LinkedIn: It's Time to Change Our Perspective

Joyce White Nelson M.Ed PBIS Anaiis Salles Eric Asbeck

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Have you been guilty of firing off the generic connection request, copy-pasting the same message to dozens of people, treating LinkedIn like it's a numbers game? Here's the thing - it's not working anymore.

And deep down, we all know why.

LinkedIn isn't just a database of potential leads. It's a network of professionals, each with their own goals, challenges, and yes, a healthy dose of skepticism towards salespeople sliding into their DMs. So how do we cut through the noise?

It's simple, really. We need to shift our perspective. Before reaching out, ask yourself: "What's this person trying to achieve in their role? What problems might they be facing? How can I genuinely add value to their professional life? It's not about your pitch. It's about their needs."

Next time you're about to send a connection request, pause. Imagine that you're about to have a real conversation with this person. What would you actually say? How would you connect on a human level?

When you approach LinkedIn with empathy and genuine interest, everything changes. Your messages become more authentic. Your connections, more meaningful. And yes, your results improve too.

Move beyond treating LinkedIn as a cold-calling platform. Instead, focus on building real professional relationships with humans.

As one of less than a dozen people in the world certified as a Master Personal Brand Strategist by Reach Communications, Dr. Dumont Owen helps her clients attract high-quality leads on LinkedIn by promoting powerful brands that establish them as thought leaders. Coaches and consultants hire Dumont to build customized lead generation systems and sales funnels with her five-step Lucrative LinkedIn System. A serial entrepreneur, Dumont is the founder of Dumont Digital Marketing, Dumont & Associates and Radically Rewarding Careers.

Dr. Owen is not affiliated with LinkedIn. The Lucrative LinkedIn System, and her LinkedIn App are products of Dumont Digital Market