PROS is a Proven Leader in AI and Machine Learning for Profit Optimization

We have always been pioneers in our space – not only creating the category we operate in – but consistently redefining it through innovation.??

Innovation is our passion, which is why as a PROS customer, you can rest assured that you are always going to be working with the latest and greatest technology. That is why our customers have stuck with us for decades. We constantly push the bounds and reinvent ways to use AI and machine learning to drive profitable growth. Just look at our journey so far:?

• 2004: PROS created the Profit Optimization Software category with our foundational price management technology (Generation 0).??
• 2009: We launched Generation 1, introducing AI and machine learning to the Profit Optimization category, leveraging our longstanding history of using AI and machine learning to drive significant value for airlines. Generation 1 of our pricing science used a Cartesian Model which provided customer-specific willingness-to-pay guidance to increase win rates.?
• 2014: We launched Generation 2, introducing Branching Tree technology to our market, reducing data sparsity found in the Cartesian Model approach.?
• 2018: We launched Generation 3, introducing our Dynamic Pricing technology which moved to user-driven workflows, providing our customers the most explainable, glass-box, AI-driven software in our market.?
• 2022: We are launching Generation 4 of our pricing science. Our new Neural Network technology leverages the latest advancements in AI and machine learning to improve modeling techniques. The algorithms mimic the way a human brain operates to recognize underlying relationships between data. With this launch, we are generations ahead of anyone in the market.?

It is important to note that AI relies on three factors to deliver good results:??

1. The quality of the science-based algorithms.?
2. The training dataset.?
3. On-going user training of algorithms to improve results.??

PROS has 40 PhDs and data?scientists creating the category’s most advanced algorithms. We hold over 20 patents.??

However, our most important advantage as a company is our data training set. PROS SaaS native AI solutions compute more than 2 trillion transactions per year on behalf of our customers – that is 12 times the number of transactions Visa does annually. With a dataset that large, PROS can generate AI-based outcomes no other competitor can match.??

Additionally, our blue-chip roster of fortune 1000 customers that come from a wide range of industries including airlines, food, technology, and energy, among many others, are why we also have more customers who are training and re-training the AI algorithms every day to make PROS one of the most advanced AI systems, in any category.?

I am so proud of how our team continues to push the boundaries of innovation to make PROS a market leader. ?

If you missed it, be sure to check out my previous articles for highlights from our Q3 ’22 earnings release and insight into how we are driving even more value for our customers through our extensible platform.?

I want to thank our entire global team, our partners, customers, and shareholders for their continued support of PROS.?