Pros and Cons of Building Newsletters on LinkedIn vs. Using Brevo.com or SendGrid.com

Newsletters are a fantastic way to keep your audience engaged, share valuable content, and build relationships. When it comes to creating and sending newsletters, you have options: LinkedIn or dedicated email marketing services like Brevo.com and SendGrid.com. Each has its own strengths and weaknesses. Let’s dive into the pros and cons of each and figure out which one might be the best for you.

LinkedIn Newsletters

Pros:

1. Ready-Made Audience: LinkedIn lets you tap into your existing professional network. Your connections can easily subscribe to your newsletter, making it easy to reach a relevant audience.
2. Simple Setup: It’s super easy to create newsletters on LinkedIn. You don’t need any fancy tools?—?just write and publish directly on the platform.
3. Great Engagement: LinkedIn’s social features (likes, comments, shares) make it easy to interact with your readers and build a community around your content.
4. Basic Analytics: LinkedIn provides some stats to help you see how your newsletter is doing, like views and engagement metrics.

Cons:

1. Limited Customization: LinkedIn doesn’t offer much in terms of design flexibility. Your newsletter might not perfectly match your brand’s look and feel.
2. Reach Limitations: Your audience is limited to your LinkedIn connections and followers. Growing beyond LinkedIn requires extra effort.
3. Platform Dependency: You’re at the mercy of LinkedIn’s algorithms and policies, which can change and impact your visibility.

Brevo.com or SendGrid.com Newsletters

Pros:

1. High Customization: These platforms let you create beautifully designed newsletters that align with your brand’s style.
2. Audience Segmentation: You can target specific groups within your audience, making your messages more relevant and effective.
3. Detailed Analytics: Get in-depth insights into how your newsletters perform, including open rates, click-through rates, and more.
4. Automation: Set up automated email sequences for onboarding new subscribers, nurturing leads, or re-engaging inactive readers.
5. Better Deliverability: These services are built to ensure your emails land in inboxes, not spam folders.

Cons:

1. Learning Curve: There’s more to learn compared to LinkedIn. It takes time to get familiar with all the features.
2. Cost: Unlike LinkedIn, these services aren’t free. You’ll need to pay for advanced features.
3. More Management: Managing an external email list and complying with data protection laws (like GDPR) requires extra work.

When to Use Each?Option?

Choose LinkedIn If:

• You want to reach a professional audience and leverage your LinkedIn network.
• You need a quick, easy, and free way to start a newsletter.
• Engagement through social features is important to you.

Choose Brevo.com or SendGrid.com If:

• You need more control over the design and branding of your newsletters.
• You want advanced analytics and audience segmentation.
• You have a large, diverse email list and need automation and high deliverability.
• You’re willing to invest time and money into learning and using the platform.

Conclusion

Both LinkedIn and dedicated email marketing platforms like Brevo.com and SendGrid.com offer great tools for newsletters. Your choice depends on what you need and what you want to achieve. By understanding the pros and cons of each, you can pick the option that best fits your strategy.