#PropertyWebTips: Professional Photography
?? Ben Gidney
?? Generating Leads for Estate Agents with Facebook Ads ??? Social Media Management ?? Lead-Generating Websites
Generate more leads from your website
We’re bringing you 20 fantastic tips to help you generate more landlord enquiries, valuation requests and instructions through your estate or letting agents website.
Tip #5: Boost trust and authenticity by using real photography
Using real photography on your website can improve your chances of converting more leads, turning your website into a powerful marketing tool!
What are the benefits of using real photography vs. stock images?
Establishes credibility - Authentic photography helps build trust with your potential customers, making them feel more comfortable taking action on your website, such as completing a contact form or requesting a valuation.
Builds emotional connection - Real photos can help you connect emotionally with visitors, showing the human-side to your business, which can help motivate potential clients and tenants to take action.
Improves SEO - Using high-quality images on your website can improve your website's SEO ranking by increasing visitor engagement, reducing bounce rates, an important factor in your website’s ranking in Google searches.
Gives more information - Photography of your business premises, your team, and images involving your services can give visitors an insight into your company. This can help them understand more about you as a business and make an informed decision to work with you.
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What photography should you use on your website?
Team photos - Having photos of team members on your website helps create a more personal connection with potential clients. People prefer to do business with people they know and trust, and putting faces to names can help establish that connection. In addition, people are more likely to engage with content when it features photos of other people.
Local area - Images of the local area can help build trust with potential clients and tenants. By sharing images that show your business's presence and involvement in the local community, your business will appear more trustworthy and reliable. You can also use these images to highlight the features and benefits of living and working in the local area, this will give a sense of your business's local expertise.
Services images - As an estate or letting agents, you should select images that relate to property (it goes without saying, right?) But to push things further, why not use images of your staff conducting viewings, meeting clients, attending local events, and other related tasks. This will reinforce credibility in your business, as potential clients can see evidence of the work you do on a regular basis.
Summary
Using stock images can show a lack of originality, making your business look generic. Using real photography can help your business stand out from the crowd and increase trust and credibility, leading to more enquiries, instructions, valuation requests and good quality tenants!
FREE Guide to Double Your Leads
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