Property investor? Here’s how to take advantage of the slow summer selling season

Each season presents their own benefits and challenges for property buyers and sellers. Though the rate of conventional property buyers usually drops during the holiday / summer season, there are many benefits for sellers to list during this time, presenting unique opportunities for investors!

In fact, summer is one of the best times of the year for real estate investors, who can benefit from the lack of conventional homebuyers in the market and find motivated sellers offering low prices while there is little competition and several listings to choose from. Most buyers are slowed up, on or returning from vacations, or are families reluctant to move house as the new school term starts.

So, while summer may be a bummer for many sellers, peak seasons aren’t necessarily the same for conventional home buyers as they are for real estate investors.

Competitive demand raises property prices throughout the peak buying seasons of spring and autumn, favouring sellers. In contrast, sellers may discover that their listings remain on the market for longer lengths of time during the generally slower seasons of summer and winter, often making them drop their prices and more open to negotiation. Real estate investors can find great deals from motivated sellers during this time. ?

The summer months can be a great time for investors, and there are several ways to snap up the gems often discovered on the market around this period.

Re-strategize your marketing plan

This may include stepping up your direct mail and social media initiatives. Additionally, experiment with updating the wording in your email campaigns and social media content, and putting up more advertising in public areas.

·?????Increase mail efforts by 50%.

·?????Double company signage.

·?????Adjust copy content to reflect the current season.

·?????Ramp up social media efforts and create a posting schedule – this can be automated to save a lot of time.

·?????Use visually appealing photos.

·?????Invest in vehicle magnet to turn your car into a moving advertisement.

Increase offers

Due to the absence of many traditional homebuyers throughout the summer, many sellers experience a quiet period. Increase your efforts to identify deals and take advantage of the months when sellers are more motivated by submitting more bids.

·?????Revise offer strategy and see it there’s room for improvement.

·?????Make a list of high-return areas to consider.

·?????Submit more offers than usual.

Be tech savvy

Rethinking your use of technology to assist streamline daily tasks is another method to increase your performance. First, examine your present business procedures and systems to see if there are any areas where technology could be used to improve efficiency or effectiveness. You can look up information on new technical tools online, including forums, and discover what has been successful for other pros. If you’re not terribly au fait with digital marketing, start upskilling yourself now.

·?????Review your strategy to ensure you’re using the most efficient technology

·?????Streamline your processes with automation apps and services online

·?????Research new tools to incorporate in your business

·?????Upskill yourself on digital marketing with short courses and tutorials

Keep your eye on your feed for more up-to-date property investment and selling tips and advice relevant for 2023.