The Property Edge Podcast
Land Services SA
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3. Navigating PropTech Integration | The Benefit of Real Estate Agency Scale | Phil Harris (Harris Real Estate)
Innovative agencies are now just agencies that have the ability to actually take a tech stack and integrate it and get more vertical penetration through the organisation. Phil Harris
Phil Harris from Harris Real Estate joins the pod. We discuss the evolving role of technology in the real estate industry, focusing on the integration of CRMs, AI, and other tech tools to improve efficiency. Phil shares insights on the challenges and opportunities of tech adoption, especially for smaller offices, and the importance of scalable solutions for effective implementation. They also touch on the future potential of AI and the wish for a central dashboard to streamline agents’ workflows.
"The innovation piece now is one’s ability to select the right tech and be able to integrate it across all of the other tech pieces across the group." Phil Harris
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