The proof you've been waiting for...

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These are the demographic percentages from my last Article.

• 67% going to biz owners
• 62% going to localized SEO

This is what I mean by localized reach.

I live in Fort Collins, Colorado

It's just north of Denver by 50 minutes or so...

When I post normal feed-based content I get demo percentages that look more like this...

The only one that comes even close is an hour away and I'm only getting 3% on that one.

Yes, my regular content gets seen by a global audience which is great because I have a global service offering for business owners who also speak English

But...

Say, I'm trying to capture a local audience because I run a local brick-and-mortar biz.

Then this becomes a much bigger problem

Yes... maybe I could use local hashtags

But those don't really work on LinkedIn

And unlike Instagram where you can tag the town and geo-location, Linky be too dumb for that.

But that's not the case for Articles.

??????

They get seen by a local audience close to the geographic area listed on your profile and in much larger percentages.

62% is way better than 3%!

I don't know how you can argue with that?!

And this is the case for my clients as well not just me.

Start repurposing your shorter content to LinkedIn Articles

And start attracting a local audience to get involved with your local service offering.

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Know a small biz owner who operates within a specific region?

Tag them in the comments so they can see this too.

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Daniel Kading

P.S. Are you impressed by my work?

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