The Proof is in the Mustang. The Results after Publicly Posting my Goals for 2020.

At the beginning of 2020, I posted my goals publicly for the first time. I read about others using this strategy as a “psychological” hack to keep yourself considerably more motivated than if you simply wrote your goals down. Well after one year of experimentation, the proof is in the Mustang.  As a reward for exceeding my most important goals, I decided to treat our family to a 1965 Fastback Mustang (one of the most iconic Mustangs of all time) and one of my dream cars. While I didn’t achieve every single goal I set for 2020, I exceeded all the major ones. Overall, I would say that this experiment was a V8 sized success!

In order to keep the momentum rolling into 2021, I will be publicly posting my goals in another article. If you’re looking to make 2021 your most successful year ever, I challenge you to share your goals publicly too. Is anyone out there brave enough to post their goals? Tag me if you do!

In case you’re interested in checking out the goals I set for 2020 and the progress that was achieved, I’ve provided a summary below:

Double revenue from Custom Car Posters – ACHIEVED: Sales more than doubled and increased by 151%.

Add 250 new poster designs - ACHIEVED: 256/250 added.

Start a Kickstarter campaign to launch a poster project - ACHIEVED: Raised over $6,000 and successfully launched a Rhyming Children’s Book about Cars called Gearheads.

Add a Fulfilled by Amazon Product to our product mix – ACHIEVED: Sold several hundred copies of Gearheads on Amazon after launching in late November.

Hire our first employee – ACHIEVED: We weren’t able to hire a physical employee due to COVID and the fact that we operate our business from home, but we did hire a full time remote employee.

Read 24 books (12 physical and 12 audiobooks) – ACHIEVED: Read 30 Books total!

Post on LinkedIn once per month – ACHIEVED 14/12

Expand our product line into Car Stickers – NOT ACHIEVED: I will be rolling this goal over to next year. We did add a new sticker design but haven’t made them available for sale yet.

Complete 20 Tony Robbins audiobook courses – ALMOST ACHIEVED: 18/20

Do in depth research on 6 companies to add to our investment watch list – ALMOST ACHIEVED: 5/6

Read all the Berkshire Hathaway Letters before we go to Omaha for the AGM – NOT ACHIEVED: 23/62. Also, we didn’t get to go to Omaha this year due to COVID L

Go on a family vacation every quarter - NOT ACHIEVED: 2/4 due to COVID as one would expect.

Create and edit 4 videos with Emerson - ACHIEVED: 4/4 Two videos were gifts for Lily, one was a video of me teaching a 2 year old Emerson about probability, and my favorite was the Kickstarter video we put together for our book Gearheads.

 Additional Achievements:

·        Featured on Amazon.ca in their Small Businesses Section

·        Featured in the Vancouver Sun, the Province, Driving.ca and other newspapers in Canada