Promotions Bring Awareness Not Sales Will Mosley Transcript

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what is up promotions are painful if

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you're struggling with this if it's

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something that just is on your list

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every single month that you just either

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for kid or don't want to do but you know

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you should do it let me do it for you

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head over to hey will Mosley calm

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get yourself a demo kidding that's hate

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will mostly calm mo SLE why to get

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yourself a demo today we're talking

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about the misconceptions or misnomers

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about promotions whenever you hear the

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word promotion a lot of times you

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equally think sells or you think

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bringing in money for a product which

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ultimately a lot of people do promotions

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for that reason but the real underlying

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the real underlying hit for a promotion

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is really actually bringing awareness to

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the thing of interest by making reach

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and by bringing that awareness

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ultimately people that really appreciate

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or love your brand or people that are

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excited about something that can solve a

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problem that's done well as long as they

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have the information then they're more

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willing to buy it's it's almost like

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better than not doing something at all

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like if you launched a product but there

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was no PR there was nothing around it

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who really knows only the people that

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you've maybe told

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and that may be far in whew I'm looking

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at a plane lifting off right now it's

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absolutely amazing I was I was thinking

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of I was in the in the mode of like

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leaning put the podcast down and pull

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the camera out and snap this thing real

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quick while it goes in the hair I was

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like no no just gonna keep through the

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podcast but I'll let you guys know this

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plane is probably the best liftoff I've

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seen in a while it's like going over

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blue mountains right now like shaded

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blue mountains into like the man the

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abyss like oh I could have caught that

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but it's okay

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oh nice I'm describing it okay anyways

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back to it so promotions are associated

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with cells but they shouldn't be thought

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of as like a if I do this promotion I'm

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going to get X in return there's

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probability there's things that you know

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there's so many factors but doing a

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promotion versus not doing a promotion

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is better than not doing a promotion at

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all absolutely always what it does is

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not only even if you even if you don't

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make a dime for from a promotion it

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pretty much allows you to think like the

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consumer for a minute and that is key to

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actually being able to sell your product

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the big things that I love about sales

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pages or promotions and things like that

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is it really allows me you know and I'm

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a creator it really allows me to get

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behind what it is that we're putting out

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the FAQ like what are those questions

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that they really that they really want

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to know a lot of times when you're

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developing a product you're doing

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something you're not thinking about

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those things because you know the answer

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is already you're like I don't care I

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got this but those are key elements the

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who what where why the all the things

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that go into it the tech the specs that

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allows someone to make an educated

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purchasing decision people hate when

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they're in the unknown this this this

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this product is a time machine okay well

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how the how is it a time machine

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right you don't believe it or this this

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product solves XYZ but how the hell does

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it really solve all this stuff you know

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what how is it really benefiting my life

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what is the problem what are those

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things and really a landing page or

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sales page or a promotion in general all

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that stuff it really just brings

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awareness to what it is and how it works

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and what pain points actually solving

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and if someone can get behind that

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then then there are way more likely to

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purchase which leads to those cells but

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it's it doesn't equal like a promotion

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doesn't equal transactional BAM sells

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that's one of those misnomers I really

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want to bring to the map and it is hard

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because you're like oh well I'm gonna

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pay XYZ for a promotion and I'm hoping

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to get my return on investment and likes

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most likely you will like okay so the

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thing that it's it's one of those things

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where say you're already bringing in

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sales but you want to test and see like

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if I you know make a a make a promotion

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is it going is will it fare better will

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it bring in a little bit more will it

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help the brand a promotion will help the

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brand all together because it does bring

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light to it but it may be that like the

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pros and actually doesn't do what you

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think or wanted to do and that's kind of

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up to the business decide well hmm was

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the creative wrong what's the message

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wrong maybe it's something that just

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takes time maybe people aren't ready for

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the product and they need more awareness

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more that's so usually the back and

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that's usually it a lot of times it's

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even when like even with me daily

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vlogging with me podcasting every single

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day with me putting out micro pieces of

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content every single day there's a lot

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of buy-in there's a lot of things that

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have to happen before something

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transactional will happen or will occur

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and that's just part of the business in

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today's world it's not like you can have

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a good service and if you do have a good

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service a lot of times word-of-mouth

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will carry you and I suggest and not

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even trying to purchase a promotion I'd

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rather you like really get in tune with

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what it is to actually create all this

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content and get a really good pulse and

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actually do it but the problem with that

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is when you're doing it and believe me

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it you have to focus on nothing but

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doing it you got to put all this stuff

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out so that's why it's been helpful to

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have someone else as a better

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understanding and passion for the

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creative stuff to be able to kind of do

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this stuff for you because there's

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things that you aren't thinking about

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that they are thinking about and vice

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versa

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like I said that's not to say that you

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actually need someone it's just it's a

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lot harder because you have to

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consistently put out content and put out

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media and promotions and things like

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that on a consistent basis for others to

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start trusting in your brand and start

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trusting in what you have to offer

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and so I hope that helps answer a little

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bit or give a little bit more knowledge

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as to why a lot of times promotions

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aren't always sells they don't always

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equal sales yeah all right anyways like

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I said before promotions are painful if

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you are just fed up with it you don't

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want to do it anymore I can help you out

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don't get me wrong you still got to put

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in the hard work and provide the copy

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and things like that but the creative

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side of it the distribution side of it

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yeah I can definitely help with that go

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over to hate we'll mostly calm get

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yourself a demo again that's hey we'll

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Mosley calm and we'll get started