Promotions Bring Awareness Not Sales Will Mosley Transcript
William Mosley, III
?? ????Fractional CMO & CTO | Helping Business Owners Scale with AI, Marketing & Automation | Digital Growth Strategist
0:00:00.920,0:00:07.560
what is up promotions are painful if
0:00:05.819,0:00:09.240
you're struggling with this if it's
0:00:07.560,0:00:12.269
something that just is on your list
0:00:09.240,0:00:15.330
every single month that you just either
0:00:12.269,0:00:19.250
for kid or don't want to do but you know
0:00:15.330,0:00:22.859
you should do it let me do it for you
0:00:19.250,0:00:25.380
head over to hey will Mosley calm
0:00:22.859,0:00:29.670
get yourself a demo kidding that's hate
0:00:25.380,0:00:32.340
will mostly calm mo SLE why to get
0:00:29.670,0:00:35.910
yourself a demo today we're talking
0:00:32.340,0:00:39.660
about the misconceptions or misnomers
0:00:35.910,0:00:41.790
about promotions whenever you hear the
0:00:39.660,0:00:46.160
word promotion a lot of times you
0:00:41.790,0:00:50.360
equally think sells or you think
0:00:46.160,0:00:54.120
bringing in money for a product which
0:00:50.360,0:00:59.539
ultimately a lot of people do promotions
0:00:54.120,0:01:04.409
for that reason but the real underlying
0:00:59.539,0:01:08.720
the real underlying hit for a promotion
0:01:04.409,0:01:16.110
is really actually bringing awareness to
0:01:08.720,0:01:18.409
the thing of interest by making reach
0:01:16.110,0:01:21.380
and by bringing that awareness
0:01:18.409,0:01:24.060
ultimately people that really appreciate
0:01:21.380,0:01:27.180
or love your brand or people that are
0:01:24.060,0:01:30.479
excited about something that can solve a
0:01:27.180,0:01:32.490
problem that's done well as long as they
0:01:30.479,0:01:34.350
have the information then they're more
0:01:32.490,0:01:36.900
willing to buy it's it's almost like
0:01:34.350,0:01:40.140
better than not doing something at all
0:01:36.900,0:01:42.409
like if you launched a product but there
0:01:40.140,0:01:45.360
was no PR there was nothing around it
0:01:42.409,0:01:48.140
who really knows only the people that
0:01:45.360,0:01:52.430
you've maybe told
0:01:48.140,0:01:54.050
and that may be far in whew I'm looking
0:01:52.430,0:01:56.090
at a plane lifting off right now it's
0:01:54.050,0:01:57.860
absolutely amazing I was I was thinking
0:01:56.090,0:01:59.570
of I was in the in the mode of like
0:01:57.860,0:02:01.400
leaning put the podcast down and pull
0:01:59.570,0:02:03.260
the camera out and snap this thing real
0:02:01.400,0:02:05.210
quick while it goes in the hair I was
0:02:03.260,0:02:06.920
like no no just gonna keep through the
0:02:05.210,0:02:08.570
podcast but I'll let you guys know this
0:02:06.920,0:02:10.070
plane is probably the best liftoff I've
0:02:08.570,0:02:12.740
seen in a while it's like going over
0:02:10.070,0:02:16.550
blue mountains right now like shaded
0:02:12.740,0:02:20.060
blue mountains into like the man the
0:02:16.550,0:02:21.410
abyss like oh I could have caught that
0:02:20.060,0:02:23.690
but it's okay
0:02:21.410,0:02:29.420
oh nice I'm describing it okay anyways
0:02:23.690,0:02:31.100
back to it so promotions are associated
0:02:29.420,0:02:34.640
with cells but they shouldn't be thought
0:02:31.100,0:02:37.370
of as like a if I do this promotion I'm
0:02:34.640,0:02:41.530
going to get X in return there's
0:02:37.370,0:02:46.580
probability there's things that you know
0:02:41.530,0:02:48.500
there's so many factors but doing a
0:02:46.580,0:02:50.630
promotion versus not doing a promotion
0:02:48.500,0:02:54.560
is better than not doing a promotion at
0:02:50.630,0:02:56.720
all absolutely always what it does is
0:02:54.560,0:03:00.709
not only even if you even if you don't
0:02:56.720,0:03:02.630
make a dime for from a promotion it
0:03:00.709,0:03:05.450
pretty much allows you to think like the
0:03:02.630,0:03:07.519
consumer for a minute and that is key to
0:03:05.450,0:03:11.810
actually being able to sell your product
0:03:07.519,0:03:13.640
the big things that I love about sales
0:03:11.810,0:03:17.269
pages or promotions and things like that
0:03:13.640,0:03:19.459
is it really allows me you know and I'm
0:03:17.269,0:03:22.340
a creator it really allows me to get
0:03:19.459,0:03:25.190
behind what it is that we're putting out
0:03:22.340,0:03:26.690
the FAQ like what are those questions
0:03:25.190,0:03:27.739
that they really that they really want
0:03:26.690,0:03:29.299
to know a lot of times when you're
0:03:27.739,0:03:30.260
developing a product you're doing
0:03:29.299,0:03:32.030
something you're not thinking about
0:03:30.260,0:03:33.200
those things because you know the answer
0:03:32.030,0:03:36.709
is already you're like I don't care I
0:03:33.200,0:03:38.930
got this but those are key elements the
0:03:36.709,0:03:42.040
who what where why the all the things
0:03:38.930,0:03:46.180
that go into it the tech the specs that
0:03:42.040,0:03:50.090
allows someone to make an educated
0:03:46.180,0:03:53.450
purchasing decision people hate when
0:03:50.090,0:03:57.080
they're in the unknown this this this
0:03:53.450,0:03:58.990
this product is a time machine okay well
0:03:57.080,0:04:01.270
how the how is it a time machine
0:03:58.990,0:04:04.810
right you don't believe it or this this
0:04:01.270,0:04:07.420
product solves XYZ but how the hell does
0:04:04.810,0:04:09.400
it really solve all this stuff you know
0:04:07.420,0:04:11.140
what how is it really benefiting my life
0:04:09.400,0:04:14.710
what is the problem what are those
0:04:11.140,0:04:17.530
things and really a landing page or
0:04:14.710,0:04:18.850
sales page or a promotion in general all
0:04:17.530,0:04:22.300
that stuff it really just brings
0:04:18.850,0:04:25.450
awareness to what it is and how it works
0:04:22.300,0:04:28.860
and what pain points actually solving
0:04:25.450,0:04:32.560
and if someone can get behind that
0:04:28.860,0:04:35.020
then then there are way more likely to
0:04:32.560,0:04:37.210
purchase which leads to those cells but
0:04:35.020,0:04:40.120
it's it doesn't equal like a promotion
0:04:37.210,0:04:42.490
doesn't equal transactional BAM sells
0:04:40.120,0:04:45.460
that's one of those misnomers I really
0:04:42.490,0:04:46.990
want to bring to the map and it is hard
0:04:45.460,0:04:50.050
because you're like oh well I'm gonna
0:04:46.990,0:04:52.900
pay XYZ for a promotion and I'm hoping
0:04:50.050,0:04:55.480
to get my return on investment and likes
0:04:52.900,0:05:01.000
most likely you will like okay so the
0:04:55.480,0:05:03.430
thing that it's it's one of those things
0:05:01.000,0:05:05.530
where say you're already bringing in
0:05:03.430,0:05:08.440
sales but you want to test and see like
0:05:05.530,0:05:10.960
if I you know make a a make a promotion
0:05:08.440,0:05:12.640
is it going is will it fare better will
0:05:10.960,0:05:15.850
it bring in a little bit more will it
0:05:12.640,0:05:17.890
help the brand a promotion will help the
0:05:15.850,0:05:21.160
brand all together because it does bring
0:05:17.890,0:05:23.200
light to it but it may be that like the
0:05:21.160,0:05:25.510
pros and actually doesn't do what you
0:05:23.200,0:05:28.210
think or wanted to do and that's kind of
0:05:25.510,0:05:29.680
up to the business decide well hmm was
0:05:28.210,0:05:32.410
the creative wrong what's the message
0:05:29.680,0:05:34.570
wrong maybe it's something that just
0:05:32.410,0:05:36.190
takes time maybe people aren't ready for
0:05:34.570,0:05:38.830
the product and they need more awareness
0:05:36.190,0:05:40.680
more that's so usually the back and
0:05:38.830,0:05:43.690
that's usually it a lot of times it's
0:05:40.680,0:05:46.900
even when like even with me daily
0:05:43.690,0:05:48.670
vlogging with me podcasting every single
0:05:46.900,0:05:51.100
day with me putting out micro pieces of
0:05:48.670,0:05:53.590
content every single day there's a lot
0:05:51.100,0:05:55.600
of buy-in there's a lot of things that
0:05:53.590,0:05:59.009
have to happen before something
0:05:55.600,0:06:02.009
transactional will happen or will occur
0:05:59.009,0:06:05.520
and that's just part of the business in
0:06:02.009,0:06:08.249
today's world it's not like you can have
0:06:05.520,0:06:09.509
a good service and if you do have a good
0:06:08.249,0:06:12.389
service a lot of times word-of-mouth
0:06:09.509,0:06:14.279
will carry you and I suggest and not
0:06:12.389,0:06:16.949
even trying to purchase a promotion I'd
0:06:14.279,0:06:19.469
rather you like really get in tune with
0:06:16.949,0:06:22.860
what it is to actually create all this
0:06:19.469,0:06:24.839
content and get a really good pulse and
0:06:22.860,0:06:28.680
actually do it but the problem with that
0:06:24.839,0:06:30.749
is when you're doing it and believe me
0:06:28.680,0:06:32.789
it you have to focus on nothing but
0:06:30.749,0:06:34.649
doing it you got to put all this stuff
0:06:32.789,0:06:36.749
out so that's why it's been helpful to
0:06:34.649,0:06:40.020
have someone else as a better
0:06:36.749,0:06:41.729
understanding and passion for the
0:06:40.020,0:06:44.909
creative stuff to be able to kind of do
0:06:41.729,0:06:46.289
this stuff for you because there's
0:06:44.909,0:06:48.240
things that you aren't thinking about
0:06:46.289,0:06:49.009
that they are thinking about and vice
0:06:48.240,0:06:51.089
versa
0:06:49.009,0:06:52.800
like I said that's not to say that you
0:06:51.089,0:06:55.139
actually need someone it's just it's a
0:06:52.800,0:06:58.069
lot harder because you have to
0:06:55.139,0:07:00.509
consistently put out content and put out
0:06:58.069,0:07:04.819
media and promotions and things like
0:07:00.509,0:07:07.439
that on a consistent basis for others to
0:07:04.819,0:07:11.209
start trusting in your brand and start
0:07:07.439,0:07:11.209
trusting in what you have to offer
0:07:12.030,0:07:19.140
and so I hope that helps answer a little
0:07:16.830,0:07:22.260
bit or give a little bit more knowledge
0:07:19.140,0:07:24.660
as to why a lot of times promotions
0:07:22.260,0:07:31.680
aren't always sells they don't always
0:07:24.660,0:07:34.590
equal sales yeah all right anyways like
0:07:31.680,0:07:37.200
I said before promotions are painful if
0:07:34.590,0:07:41.040
you are just fed up with it you don't
0:07:37.200,0:07:42.570
want to do it anymore I can help you out
0:07:41.040,0:07:44.100
don't get me wrong you still got to put
0:07:42.570,0:07:47.010
in the hard work and provide the copy
0:07:44.100,0:07:49.740
and things like that but the creative
0:07:47.010,0:07:52.860
side of it the distribution side of it
0:07:49.740,0:07:55.650
yeah I can definitely help with that go
0:07:52.860,0:07:57.660
over to hate we'll mostly calm get
0:07:55.650,0:08:03.290
yourself a demo again that's hey we'll
0:07:57.660,0:08:03.290
Mosley calm and we'll get started