Promotional Trends .... Kick off the New YEAR!
Sportex Sales Inc.
A multi-line rep. agency that is proud of its high level of customer service, and ethical sales representation.
Let’s face it, trends are hard to keep up with! 2020s’ social media increase allowed for a huge wave of fads to take over. Promotional items went in and out of style like nobody’s business!?
We get it,?One minute products are in high demand, and then next, they’re old news. Stay ahead of the curve this year and don’t just focus on the temporary fads. Let’s focus on trending products that offer longevity!
Here are some of our favourite top promotional product trends, starting with:
Embossed Apparel and Outerwear?
Time and time again, some type of?apparel?shows up in our top our trending items! We are starting to think that this is no longer just a trend, but rather about longevity. In this year’s trending sector, though, we have found that the incredibly unique imprint method of embossed outerwear has made its way up the fashion ladder.
Writing Utensils. - 89%
Drinkware - 88%
T-shirts - 80%
Bags - 73%
Headwear - 69%
Outerwear - 67%
Polos - 65%
Desk Accessories - 64%
Calendars - 58%
What is Embossed Apparel??
The method of embossing requires high-pressure heat to the surrounding canvas to create a 3D effect on your apparel. Embossing on textile was originated in and around the?1600s– high-quality vintage if you will. It is definitely worth recirculating within the fashion community.
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Why is Embossed Apparel Trending?
Apparel is one of the leading categories in promotional products, and for good reason:?
Apparel, in general, is the most valuable promotional product to invest in. The?ROI is remarkable. Some apparel may be turned into nightwear, but even those achieve top-of-mind awareness and re-exposure. However, the type of apparel and print method matter! The higher the quality of an item and print method, the higher the return! Not to mention, the embossing method literally stands out amongst all other forms of imprints (it does give a 3D effect, after all). The embossing method is seeing such a high return rate already! Recipients want to show that off, and in turn, they are mobile advocates for your brand! Success!
According to an ASI 2019 study, the?average?length of time a consumer keeps a promotional product is one year! This leaves apparel and outerwear in the promotional product category that sticks around the longest! It is also the promotional product that receives the most impressions! Remember, re-exposure means top-of-mind awareness for your business!?
Outerwear and apparel are everyday items that consumers will use! Digital ads can’t serve as dual forms of advertisement, but apparel can! Even without a promotional aspect, common outerwear clothing is beneficial to a recipient.?
There are endless possibilities for design. A piece of clothing starts as a blank canvas and allows for creative artistry. Each apparel piece can hold something unique. This is extremely beneficial when you are targeting a specific niche, but you can stay more generalized with a classic logo or brand name.
To successfully market a brand, there has to be desire behind what you’re selling–that is if you decide to sell your promo items. Some desire stems from status enhancement or performance. For example, Gucci and Louis Vuitton have done an excellent job creating desire through status. Even the high fashion industries are using the emboss method of print.
Not only is promotional apparel cost-effective per design, but it is also cost-effective in terms of impression or CPI. The cost of promotional products can be as low as 1/10 of a cent. That means that if you buy a $10 branded t-shirt and it gets 1,000 impressions over time (for one person), the CPI is one cent! Now think about the impressions it could get if it gets thrifted…
Consumers say that most online advertisements make them feel like their privacy is being invaded and that they don’t feel all of them are trustworthy. With branded, physical, promotional products, you are breaking that circle of distrust!
Embossed print works best on cotton, polyester, leather, pleather, fleece, and polar fleece fabrics. It is an extremely upscale look with a fresh alternative to traditional decorating techniques. The best part is that it will not fade or wash away. For more information on outerwear, please visit our website -?SportexSales