PROMOTION

The process of Promotion includes all the activities that persuade and make the customers aware of the product making them interested in purchasing them.?A seller can be successful in selling his product when he has good communication skills and a positive influence on his customers. He can easily convince the customers to buy the products and also invite more customers by using different promotional techniques such as providing discounts, organising contests, etc. For example, when a company uses a campaign or a logo on its products, it usually indicates an idea about the product or something that catches the attention of people and makes them interested in buying the product.

Types of Promotion

Here are a few common forms of promotions:

1. Advertisement: Advertising is one the most common forms of promotional activity in which a product or service is advertised to reach a large audience to create awareness or to educate them about it. Advertisements can be done using commercials through various media such as TV, radio, banners, newspapers, and online platforms.

2. Sales Promotion: Sales promotion refers to short-term incentives. The main purpose of sales promotion is to encourage buyers to make immediate purchases within a fixed period using various market strategies that include discounts, coupons, contests, or gifts. Such strategies often draw in customers and increase direct sales of the promoted products or services. ?Sales promotion consists of those measures that provide short-term boosts to the sales of a company.

3. Personal Selling: It is a promotional strategy that allows the marketer to orally communicate with the customers. This type of promotion helps to establish a relationship with customers and helps them understand their needs. Another benefit of this method is that it is possible to get immediate feedback from customers and act according to the change in situation.

4. Public Relations: The marketing department performs an important?role in?managing the public’s opinion?of a business. Since the customers, suppliers, and dealers?play a key role in boosting sales and profits, the company must successfully connect them.??Moreover, they advise senior management to implement plans that will improve their public image and prevent unfavourable?news.

5. Publicity: Publicity is an activity that is similar to advertisements. It involves the promotion of a product or service through the press in the form of news, stories, and features. Sellers also take the help of social media to interact with customers, build brand loyalty, and produce content that can reach a larger audience. These are all examples of social media marketing. It involves sellers and famous personalities working together to promote goods or services with people who have significant support and influence in a certain area or field. They may have an impact on customer’s opinions and affect their decision to purchase.

6. Direct Marketing: Direct marketing refers to directly reaching out to customers which can be done through various means such as email marketing, direct mail, telemarketing, door-to-door sales, etc. In this process, the marketers directly communicate with the specific audience to boost sales by using various means such as direct messages or campaigns.?

7. Sponsorship: Sponsorships are essential to promote a company’s brand or products. Sponsoring events exposes the company to a large audience and enhances the image and awareness of the brand or product.?

8. Trade Fair and Exhibition: Businesses may promote and demonstrate their goods and services to a specific audience through trade shows and exhibits. These events bring together customers and businessmen from different industries which helps and promotes relationship-building, making sales, and gaining market knowledge. The trade fair and exhibitions include the display of samples, demos, etc., to attract customers and keep them interested.?

9. Online Promotion: Online promotion has become one of the most important means of promotion today. With the help of the recent popularity and growth of digital platforms, marketing can be done in a lot of ways through social media in the form of content marketing and influencer marketing. Small businesses greatly benefit from the technique of online promotion. This method takes the help of internet platforms to connect with a large audience and boost sales.?

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