The Promotion Planner: Types of Content to Promote Your Business

Promotion is vital for any business. A well-planned marketing strategy will help increase your revenue and allow you to grow as a company. In this blog post, we will discuss different types of content you can use for your marketing campaign.

Content is everywhere, we are constantly engaging with content online. It is easier than ever for people to engage online and through social media with the rise in the use of smartphones. If you are not engaging with your audience through your content, then you are missing out.

With most people searching online before making any kind of purchase – even when shopping local. Your content marketing strategy is more important than ever.

So let’s start at the beginning…

Your website

Once you have a website, you should populate it with engaging content. Write blog posts, create videos and include infographics or photos to help your audience learn more about you as a brand. Your content should be informative and helpful – at the very least it is there to serve your customers who are looking for information related to what you sell. Not to mention, the content on your website will help your rankings on Google.

Your social media content

It’s one thing to have great website content, but you can’t just sit around waiting for people to find you. You need to create awareness. One way you can do this is by sharing great content on social media. Creating different kinds of posts including images, videos and other helpful content is a great place to start. Measuring this through reporting software will allow you to see which types of posts engage your audience the most. Be sure that your content is useful to those that are reading it or it will go unnoticed.

email marketing

Sometimes customers need a little persuading before they buy your products or services. So why not help them on their way with some email marketing??

Once your website is up and running, you can use email marketing to help nurture your customers. Utilising a regular newsletter with informative content as well as exclusive offers and promotions can really help you to win over your audience.

You don’t want to bombard customers with emails so try sending out weekly or even monthly newsletters sharing relevant news stories and updates.

Videos

Your content marketing strategy does not have to be written content. You can include videos on your website, on your social media and in your emails to help you communicate with your audience and provide more information about who you are and what you offer.

Videos can be a great way for customers to get a feel of who you are as a business by giving them an insight into the services or products that you sell.

Infographics

We all take in information in different ways, so having different types of content on your website is a great idea. Infographics provide your audience with information in a clear and concise way. They grab attention due to their visual nature which can increase engagement on social media.

How well is your business utilising content marketing strategies to help engage customers? Starting with a great website is the perfect way to begin your content marketing.

We hope that you got value from our blog post to help with your business. If you are looking to create a new website or your current site need updating then contact our director of business development Gary on?[email protected]?to take your online presence to the next level.

If you need help and assistance with a brand new website, then why not?schedule a 1-2-1 chat?with our Web Guy Jon? He can talk you through all the ways you can make your website work.

We can help you to create a top-quality website that you can use to sell your products or services – we will help you to get your website up and running and advise you on how to really make the most of your website >>>?Get started today.