Promotion Gamification: How and Why it works

1. What is gamification?

Gamification is a concept that many brands use to improve the shopping experience for their customers. While most of the newest and most creative gamified promotions are digital, the idea of gamification has been around for a long time.?

Over 70% of consumers are more likely to recommend a brand if it has a good loyalty program. - Bond

2. How Does it Work?

Compared to other promotional techniques, gamification taps into the brain’s reward mechanism to encourage sales. Just like normal promotions, gamification uses attractive deals and discounts to win over customers’ wallets.?

The value of the worldwide gamification market is forecast to be $11.94 billion in 2021. - Statista

To find out why an increasing number of brands are gamifying their promotions, download this white paper “Promotion Gamification: How and Why it works” from Talon.One to explore:

• Why gamified promotions resonate with consumers
• Popular gamification techniques explained
• How to set up gamified promotions yourself

Kyanon Digital is delighted to be a Talon.One solution partner. By working together, Talon.One and Kyanon Digital provide companies with technologies to increase their customer engagement, conversion rates and growth by creating promotional marketing campaigns, engaging loyalty programs and unique digital experiences for customers / brands all around the world.