Promoting Software and Hardware Products through the VAR Channel

Do you use the VAR channel to promote and distribute your hardware, software or SaaS products?

Many tech companies do so with great success. But I find many multiples of the successful ones have tried the VAR channel and failed at some point. Oftentimes miserably.

So what's the secret to VAR channel success? It's not really a mystery, but it's not as intuitively obvious as it may seem on the surface. So I've written a short primer on not only how to enter the channel, but what it takes to avoid crib death for your VAR channel program. It's an easy read; take a look at the article here, and pass it along to colleagues who might be interested.

#VAR #promotion