Promoting Self Promotion
Last week, Lynda/LinkedIn.com released my course, Running a Design Business, Self Promotion. I had a great time writing this course. After 25+ years in the field being called a media whore, it was nice to lay some of the tips on the table, and pass the knowledge on to others. How to get published, how to build your brand, what to avoid, and when to reinvent are some of the topics.
Rather than turning to other designers for examples of self promotion work, I created a new one. I wanted the viewer to have a sense of how one brand is created, managed, and disseminated throughout a career. Susanna Walker became my new designer. I have several Susanna Walker's in my families history, but they were typically nicknamed Sukey. I considered creating a new firm, Cutsie Pie Dezigns, with a "z", or Flbberty Gibbet Design, but there were too many letters.
Susanna needed work to populate her website and printed matter, so I designed a body of work. Then I played it out over her career, from youthful exuberance to mature confidence. I ended up liking Susanna Walker. I may hire her to do some work for me. Or I may start the firm, Cutsie Pie Dezigns and create heinous work, then see what happens. Could I promote a firm that traffics in work for Precious Moments figurines?
Communication Designer | Visual Designer
8 年I've just finished to watch your course about self-promotion on Lynda.com. Your course was very interesting, thank you for being such a good orator and thank you for sharing designer's wisdom pills
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8 年Great classes. I am taking for a personal project I want to write and publish for my family. I am taking InDesign and found your classes the perfectly timed classes to take on design concepts. I'll have to re-watch them. I will have to look for more of your classes here on-line and some of your books. Many take away concepts for my unrelated business in Banking which has changed to needing to know how to tackle LinkedIn, Facebook and other media perhaps more then you realize, it's all social media now. I feel like a dinosaur unleashed from the Zoo after watching Foundations of Layout and Self Promotion - Thank you, honey mccaa