Promoting Individual LinkedIn Profiles Through Multimedia Marketing

The debacle continues to grow regarding the expanded use of "advanced search algorithms" on many platforms that offer this option to sort and search through data. Information searches were once based on cataloged content metadata, and as technology improved, so did the methods of information searches. Searches are now based on numerous factors, which include previous search histories, personnel preferences, user data metrics, etc. These searches now utilize complex data set formulas incorporating these model driven data inputs. Unfortunately, advanced algorithms can unintentionally slant or distort the intended search results, resulting in a search not displaying relevant or intended data.

How Can You Break The Power Of The Search Algorithm

LinkedIn users can promote and share their profiles through multiple offsite methods, including E-Mail signatures, personnel-professional-company websites, and other social media platforms to increase their potential reach. Can users harness the power and reach of Radio or Television advertising to promote a LinkedIn Profile?

Both Radio and Television offer a broad audience spectrum of consumers, management, and owners of businesses, which makes it possible to utilize the brand marketing appeal of multimedia to capture that next job lead. Radio and Television have been used for over a century to advertise and promote consumer goods and services in addition to businesses. The general audience capture potential for Radio and Television is superior to that of specialty print periodicals and content. The only downside to terrestrial Radio and Television broadcasting is that the audience is generally limited to a local or regional area unless a cable distributed Radio or Television outlet is used to provide a more significant audience potential. QR Codes or shortened URLs can allow broadcast listeners or viewers to access the advertised LinkedIn profiles when they have access to Internet capable devices.

Let Us Take This Interaction One Step Further

Imagine using the digital side of consumer driven multimedia to promote a LinkedIn profile. Internet-based multimedia outlets can provide a global audience potential, unlike terrestrial Radio and Television stations. Network metrics can provide information regarding consumer interaction, incorporating many facets of date, including consumer location, device, time of interaction, etc. These promotions can be featured according to content type, geographic location, device type, and other specific marketing promotional requirements.

The opportunity for LinkedIn users to reach out beyond the platform and achieve maximum marketing potential on a global basis can be successfully achieved.