Promoting Events on LinkedIn? Don't Make This Mistake
If you write LinkedIn posts about events, job fairs, coffee meets, you're probably making this mistake. Although it's an easy fix, I see people make this mistake all the time.
They create a post promoting an event - without specifying where the event is! Are people in your city (or people who know people, in your city) seeing your post and scrolling past it? They probably don't know where your event is.
The typical thought process:
"Oh, that event looks interesting. Eh, probably not in my town. One or two additional clicks? Lotta effort. Guess I'll just scroll past"
It's easy to fix this. Include the town and country your event is in. Put it at the top of your post, so it's visible right away. This way, the people who see your post will immediately know whether it's happening near them or a colleague.
What to do: Specify the city and country where your event is occurring at the TOP of your post.
If you saw this headline.
"Event in [your town]"
At the least, wouldn't you want to look further, to see what topic the event was about, or what industry it was for?
Or, this headline.
"Event in [your colleague's town]"
At the least, wouldn't you want to look further, to see if your colleague might be interested in attending?
So, when you post about an event or meetup on LinkedIn, be sure to specify the city and country where your event is occurring. Put it at the top of your post, not in the middle or at the end. This means people won't even have to click "see more" to find the event's location.
The outcome:
1) Increase your engagement (comments/likes) on the post promoting your event, which means more people will see it overall
2) Hopefully, increase overall attendance to your event, since more people will hear about the event
3) Increase your digital footprint in your local area, so more people near you know you
What NOT to do:
What if you click "see more" and still can't find out where the event is? What if, to do so, you have to click the link? Do NOT fail to include the city and country of your event, in the post. The only thing less ideal than specifying the event location in the post, is not mentioning it at all. Don't make people click to find out.
An additional reason to prominently feature the event's location:
Consider the amount of cities and countries in the world. Internationally, there are about 4416 cities with population over 150,000. If someone who DOESN'T know you sees your post, this makes it highly unlikely they will click on your event link. At these odds, why assume your event is in their city, or near someone they know? Rather, it's more likely they'll assume viewing your event link is a waste of their time - a tease - an event they might like to attend, if it were not so far away.
Why this is great news:
If you've used LinkedIn posts to promote your events, now get even better results by immediately and prominently featuring the event's specific location in the first sentence of your post.
P.S. If your product or service is great but your marketing is missing the mark, visit my profile.
AUTHOR - EL AMANTE PUERTORRIQUE?O Romantic English/Spanish Poetry, let's connect.
5 年Dearest Ali, would you be so kind as to please send me a connect request so we can be contacts, please trust that my intentions are honorable and true
I walk through the woods thinking about blockchain
5 年So simple. So obvious. So overlooked.
Leading teams in Marketing Excellence, Transformation Programs and Capability Development without overwhelm.
5 年I'm excited to host some events this year... will follow your advice! Thanks Ali!
PhenonmenLOLogist NOT an expert. Try to be funny but know I can't know if am. Don't fear attenuated negative feedback.
5 年You've convinced my rational mind, but I don't know if I'll remember when I post about another event. Please don't be crushed beyond all hope if you see me "ignore" your good advice ; ~)
Looking for an Outreach/Coordinator job, specifically religious/nonprofit
5 年I had no idea people leave it out! Very detailed post! I'll definitely have it in the back of my mind! Thanks Ali!