Promote Your Mobile App

Now that you just published your new, shiny, and beautiful mobile app, the next thing you need to think about is how are you going to promote it. After all, even if you have the best app in the universe, if nobody knows that it exists, it would all be for nothing.

So, how exactly can you promote your app? That’s exactly what you’ll learn today. In this post, let us go through the best 7 ways to promote your app.

1. Create the best app possible

It’s easy to promote an app that people love. Think about it for a second: what will happen if people like the core features of your app? What will happen if they love how your app helps them solve their problems? What will happen if your app is great at entertaining your users?

Naturally, your users will be the ones who will promote your app without you asking them.

So, how do you create the best app?

First of all, there should be a demand for your app’s functionality. This means that your app should be useful to your target audience.

Moreover, you need to ensure that the user interface of your app is easy to navigate. The app should be intuitive in that it takes only a few minutes for your users to learn how to go through your app.

You also need to regularly update your app, remove bugs, and add new features. Once you have the best app you can possibly make, then you’ll surely have an easier time promoting your app.

2. Start your website

There’s no doubt that the app stores today are just congested with millions of apps. According to Statista, in the third quarter of 2022, there were?3.55 million apps in the Google Play Store and 1.6 million in Apple App Store.

Whatever niche your app might fall into, you will surely meet fierce competition. That’s why you need other ways to get users. If you only focus on app stores, you might be missing a whole lot of great opportunities.

Thankfully, aside from the app store, you can also promote your app to the greater World Wide Web. You can do this by creating a website.

With a website, you can talk more about your app. App stores would only let you write a few lines and paragraphs. But with a website, the sky’s the limit for you.?

Aside from that, through effective search engine optimization, you can increase the ranking of your website. It will then attract more potential users who might be interested in your app.

Moreover, a website helps you to establish a strong presence on the Internet. This presence can improve not just your visibility, but also your reputation.?

When you have a great website, you become an authority in your niche. When that happens, you build your credibility and people will trust you more. People who trust you will most likely install your app.

3. Do guest blogging

If you have been a website owner in the past, you know how difficult it is to sometimes get ranked higher in search engines. So, instead of attracting people to your website, you can go where the people are already gathered. That’s where guest blogging comes in.

With guest blogging, you approach website owners who already have established decent traffic on their websites. With guest blogging, you write a blog for free in exchange that you mention your app in your blog or create a backlink to your website.

Guest blogging can instantly improve your app’s visibility on the Internet. If done right, you can even improve your website’s popularity.

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