Promote Your Brand's Visibility With a Social Media Marketing Strategy
Social media has truly changed the game in the last few years when it comes to marketing for your business. As one of the fastest growing industries in the world, the importance of utilizing social media to increase brand awareness cannot be understated. You may think you know all there is to know about social media, but developing an effective social media content strategy requires specific knowledge of the audience you want to target and how, the best days and times to post, and how frequently you should post. In this post I will explain why a company’s social media presence is so important, and discuss tips to develop a good marketing strategy.
Why Social Media Marketing is so Important
A company’s social media is the perfect way to build relationships and communication with its target consumers. When done well, a brand’s social media tells customers that the company is flourishing and focused on communicating with customers. The following statistics speak to the importance of building a strong social media presence.
There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year.
Social media presence has the potential to increase brand loyalty and trust. Seventy-one percent of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Sixty-three percent of customers actually expect companies to offer customer service via their social media channels, and ninety percent of social media users have already used social media as a way to communicate with a brand or business.
As you can tell from the facts above, customers want and expect the companies they do business with to have a strong social media presence. Companies that invest time and resources into developing a social media content strategy will attract new customers, and keep their old customers coming back.
Developing a Content Strategy
We have established the importance of having a social media presence, but this alone is useless for a business if they do not have an appropriate strategy for how to utilize their social media effectively. Having a social media content strategy ensures that the company is delivering useful, relevant content to a specific target audience. The necessary steps to achieve an effective Social media marketing strategy are as follows:
Step 1. Identify a target market: It is important to collect demographic, interest, and personality data to group the target market into personas. These personas help companies understand their customers better, and guide marketing strategies
Step 2. Establish Goals: Companies should establish goals that align with the overarching business goals. Setting measurable goals will guide the marketing strategy and help guage the success of their strategies
Step 3. Determine Means of Achieving these goals: Determine the resources and budget needed to achieve these goals. This can be done by breaking down the tasks necessary to achieve the goal. It is helpful to set a budget before implementing a social media marketing strategy.
Step 4. Establish a tone of voice: Establishing a tone of voice can set a company apart from competitors. Social media is a great platform to establish a cohesive tone of voice that represents the company.
Step 5. Determine which social media platforms to use, and how to optimize them: Businesses can use demographics to determine which social media platforms will best reach their target markets. Once platforms have been selected, the next step is to optimize the platforms.
Step 6. Create a distribution and content strategy: Determine the frequency of posts, and types of content to be posted. The optimum posting times should be considered when developing the content distribution strategy.
Step 7. Track and Analyze progress: Companies should consistently track their social media to determine its success and whether their goals are being met. This can help brands determine whether they are using the correct content strategy.
Now that you have a better understanding of the importance of social media for your business, it’s time to invest in growing your brand’s social media presence!
source: https://www.dreamgrow.com/21-social-media-marketing-statistics/