THE MOUNTAIN - PROMOTE TEAM WINS!
Martin Pettigrew
2x Dad | Built, Scaled & Exited My Roofing Business | Paying It Forward Helping Others Do The Same
Hello! Writing this on the way to Vancouver in British Columbia, Canada; I had a few thoughts on the employee mindset and how as owners, we are continually looking at, and striving for, the goals that are ahead of us and how that often leads to us overlooking the perspective of the employee in the present moment. This quote comes to mind: "You cannot sacrifice any employee to do more than their position requires and cover other roles because you failed to hire someone for that position specifically." Wow.
How often do we expect our most "experienced" employees to carry extra weight and wear more than one hat? Very! We presume that because they have "the experience" they most assuredly will not be over-encumbered by the added tasks and will be able to manage all as efficiently and effectively(!) as they manage the one initially assigned. After all, they have the experience; they can?definitely?handle it!
We all know, however, that multitasking is actually a lie! And that it is only very few who are capable and willing to dedicate the amount of time needed to accomplish all with the same effect as they do one. It will take enormous effort (and time!) for an employee to navigate their way back to the main trail and head North towards the goal if you constantly distract them with "side-missions" that direct them to head West, then South, then East. Only after all side-missions are complete will they be able to circle back and head North. Ask yourself this: is that what you want your employees going through every day, and is that really the best way forward? If your mission for that employee is to head North and place your company flag atop a mountain, why are you sending them West, East, and South?
And it is the same in Roofing. If you hire for an outside-position, why are you expecting your outside employee to also do the duties of an inside position? And this is why the Inside Sales position is paramount to the successful integration of The Roofing Machine! Your Inside Sales will ensure that your Outside Sales stay on the trail and don't veer too far off course. They will be their guide, their navigator, and provide your Outside Sales with the tools needed to succeed! They are not their assistant or their secretary; they are a team! 100%
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Inside Sales positions can complete over 100 Sales Actions daily, from emails to texts to phone calls and follow-ups. They even present! Plus, they significantly reduce the time-consuming toll that the high volume of homeowner phone calls takes on Outside Sales. By doing this alone, Outside Sales can focus on their ONE THING: Selling! Not to mention, Inside Sales also provide their Outside Sales with valuable information before they go on the appointment. At Monarch Roofing, Inside Sales will add a GPS link for each appointment and a phone number link so they can call when they are on the way. In addition to this, they also include a fun fact ascertained from the homeowner and oftentimes include a neighborhood fact as well! By doing this (and more!), there is no limit to the benefit that The Roofing Machine's structure will provide to your company and no limit to the reward that will be gained by having Inside Sales boost your Outside Sales.
The solution is easy: promote team wins, help them get to the top of the mountain, be mindful of sending them on needless expeditions and side-missions, and focus instead on their ONE THING! Do this and your company will quickly become a trail-blazer in your local market and stop competing... and start DOMINATING! Mindset [mynd-sett]noun. The driving force in the quest for success and achievement.
Martin
Residential & Commercial Roofing, Window and Solar Sales / US ARMY Veteran
2 年Great book Martin. I need some input if you have some time. Pg 52 " Productivity is about specialization. Pg 53 " Too often we tend to reverse roles and requirements, causing immense disconnect between the individuals and their roles. The result is low performance. Just because we're a small company (4.5M a year) does not mean 2-3 days a week you run appointments and 2-3 days a week you canvass for new appointments. Or does it? What are your thoughts Martin?
Real Estate Investor, Rehab Consulting and Estimating, Private Money Lender.
2 年Excellent, I love your perspective and strategies on this! We would never allow our outside sales reps to give out their phone numbers. At first they didn't like this as they thought the client had to be able to call them at anytime for anything. Once we were able to show them how we had their backs and clients in service inside as well as how their real productivity soared they always relented. So many in the roofing space saw this as spoiling the sales reps and couldn't grasp the concept of focusing on the one thing, closing sales and supporting that with a strong internal team.
Professional. Passionate. Expert
2 年Sooo good. Proud of you Brother.. #1%