Promo.com Reviews

What Is Promo.Com?

Have you been trying to find the right platform to help you create a promotional piece for your business? Promo.com is a platform that will help you bring your creation to life with access to over 23 Million Premium videos and photos at your fingertips. Promo.com essentially will help you build your story and distribute your message to your potential customers on any social media platform. 

It is important to have the story of your brand to be shared with your audience because; 

• It builds trust with your potential customers.
• It provides customers a guide to understanding your brand or product more. 
• Increases conversion rates and more engagement. 

If you are unsure Promo.com won’t have the industry you work with, Do not worry! Promo.com has almost every industry and subcategories in the industries they provide. Therefore, you can find your videos or photos that will get your message across to your target audience. 

Promo.com is a proud partner with popular websites such as Facebook Marketing, Instagram, YouTube, Getty Images, and Shutterstock. 

Pricing

Promo.com offers a two-month free trial before you have to pay for their services. This is an amazing offer because most platforms only allow a two-week or one-week trial before you have to pay. The best part is you can sign up without putting in your credit card information. Usually, projects take a long time to shoot and edit. Therefore, you can decide within the two-month time frame if Promo.com will be the best option for your marketing promotional videos. Since the trial period is free you can only share links for people to view your videos. Therefore, you might have to wait until the trial is over and choose a plan that allows you to share your videos with clients. 

The company claims their pricing options are transparent, their claim is not wrong because they provide everything that is included in each package. 

The company offers three different packages to choose from. You can choose either to pay monthly or annually. 

Basic

• $49 Monthly.
• $39 Monthly if purchasing the annual plan ($468 Annually).
• Unlimited Video Downloads.
• Use only 36 Premium Clips yearly.
• Free Social Media Calendar.
• Use your own logo.

Standard 

• Promo.com recommends using this package because it offers the best value.
• $99 Monthly.
• $69 Monthly if purchasing the annual plan ($828 Annually).
• Unlimited Downloads.
• Unlimited Premium Clips yearly.
• Upload and use custom fonts.
• Use your own watermark.
• Manage one brand with your designs.

Pro 

• $359 Monthly.
• $249 Monthly if purchasing the annual plan ($2,988 Annually).
• Manage ten brands with your designs.
• White Label Sharing: Share drafts with a custom account.
• Reseller Rights: Make videos for clients.
• Priority Customer Service: Be the first one to receive customer service.

Are you wanting more? You can contact Promo.com if you need an Enterprise plan. 

All Promo.com plans include:

• Premium Content
• Access to a library of over 23 million high-quality clips and music. 
• Collections
• Ability to customize pre-made videos that are made by talented designers. 
• Support
• Promo.com is there to help and assist you with anything you need. 
• Lifetime License 
• Any video you create will only be yours. Promo.com will make sure when your video is published nobody else can claim your work. Your hard work will be paid off. 

Common Pricing Questions: 

• “Can I pause my account?”

You can pause your account for two billing cycles only if you use the monthly plan. To pause your account you will need to contact Promo.com customer support.

• “Can I cancel or change my plan anytime?”

Depending on what plan you have (Monthly or Annually), the cancellation will vary. If you have the monthly plan you can cancel your subscription at any time you want. Promo does not make you sign a contract. If you have the Annual plan you can only cancel your plan for the following year, which means once you have already signed up for the package you originally signed up for, you will need to pay that off before you can cancel. 

• “Can I use the video after my subscription is over?”

Once you have created your video you are still allowed to keep it. 

Features

Choosing Your Niche

The sign-up process is very easy. You can either create your own account or sign-up with Facebook. After you sign up you are asked to choose a category that best suits what you want to create. 

Here is a preview of some of the categories you can choose from:

• Digital Marketing
• Pets
• Weddings
• Real Estate
• Retail & Ecommerce
• Travel & Tourism
• Sports
• Health & Fitness
• Fashion
• Medical 

You don’t stop after choosing your profession. Promo.com takes the next step further by allowing you to choose your specific profession. For instance, if you chose Digital Marketing from the previous categories you can choose what you do specifically, an example of one of the subcategories to choose from is social media. 

Creating A Video

You can create a video in three steps:

1. Select a video and photos from Promo’s template library or use the search tool to find what you need to create your video. 
2. Design the video using Promo’s Editor Studio.

• Choose different text styles and typography. 
• Add more videos or photos by clicking the ‘Media’ tab. 
• Add music to tie everything together.
• You can choose from Promo’s library of music or upload your own music.
• From Promo’s music library you can find music that fits well with the video quickly by choosing from Genre, Mood, Tempo, or Instrument. 
• You can preview a song by hovering your mouse over the thumbnail of the song. 

1. Publish or download the final video and share it. 

Your Videos & Projects

You can review all of the videos you have created by going to the ‘My Videos’ tab located at the top header. Also, based on the plan you have, once you have published a project you can review how many projects you have left by hovering over your account tab. 

Publishing 

Not only can you share your video on social media platforms and clients but you can plan out your posting schedule by using Promo’s social media calendar tool. 

Social Media Calendar

This by far the best tool to use on this platform. Like other social media planning tools and platforms, this keeps your content organized. Promo.com allows you to view the month you are in currently and future dates to come. Also, the calendar shows important dates in the month you are viewing and shows unique days of the month like ‘Take Your Dog to Work Day’. If you like a specific day that is on Promo’s calendar you can use their template and edit it to make it your own and share it to your own social media platforms. Finally, you can sync the calendar to your calendar on your device or email calendar. You will never miss an important day of the week ever again, and stay on top of your social media engagement game. 

It Doesn’t Stop There…

Not only can you create promotional videos but you can create Facebook Ads, Instagram Ads, YouTube Ads, and LinkedIn Ads. Also, besides using Promo’s video editor tool and social media calendar you can customize collages, Facebook covers, and resize images. 

Walkthrough: How To Create an Instagram Ad

• Choose your favorite template.
• You can hover over some potential templates and see a small preview of what the video may look like. You can also see two options to either “Preview” which allows you to view the whole video, or “Customize” if this is the template you want to use for your advertisement.
• Some will indicate they are 6 seconds. Therefore, be sure to read the captions.
• Customize your advertisement. 
• This is where you will edit your video to the way you want. It is the same process as creating a video for a standard promotional video. 
• You can choose different views such as Square, Wide, or Vertical. This is great because you can visualize what it will look like on each social media platform. For instance, if you are wanting to post on Instagram, you use the square view. 
• Publish and Share.

Pros & Cons

-Pros-

Transparency 

The company does stay true to its motto of transparency. Every good company is open and honest about everything. They will provide an answer to their customers with a positive attitude and be honest with their answers. Promo.com has a FAQ page that addresses everything you will need to know about pricing and how the platform works. Also, the company encourages you to contact their support team if you have any additional questions or need help with navigating the platform. This goes to show the company cares about their customers. 

User Friendly

The platform is a really easy platform to navigate. If you are new to editing and developing videos, Promo.com is the platform for you. The platform shows the user where every editing tool is located with visual and written communication. When editing you can easily drag text and videos if you need to rearrange the order of the video. When choosing a text for your video you can preview what it will look like in the ‘Text Styles’ section. Finally, once you are done with editing you can click ‘Save & Preview’ which is located to the left of the editing function. 

Extra Tools

The platform offers extra tools to help promote your business. The best tool to use is the social media calendar feature. It will help you schedule your promotional videos and other advertisements because you can sync it to your calendar on your smart device or email calendar. Since it has pre-planned dates you can customize your own video for that specific date. Also, you can create other promotional advertisements for popular platforms such as Instagram and Facebook. 

Affordable Pricing

Promo.com has affordable pricing if you are thinking of using the platform for your business. The best part is you receive a two-month free trial, then you get to choose from three different pricing packages. If you are thinking of using Promo.com make sure to purchase the annual plan. The platform has affordable pricing on monthly subscriptions. However, it is a better option to buy the annual plan because it is cheaper. For instance, if you do the ‘Basic Plan’ you pay $39 a month instead of $49 a month. Thus, you save $10 a month if you choose the annual plan. Also, if you do choose the annual plan you only have to pay once compared to a month to month basis. 

-Cons-

Integrations with CRM Systems

The only feature that isn’t included on Promo’s website is integrations with other platforms. Although the platform uses a social media calendar tool to keep you organized on your own devices it would be better to have it synced with outside content management platforms such as Hubspot, Buffer, and Hootsuite. It would make things better for the user experience if consumers were given an option to export content to their content management systems. Also, if people were already using their calendars on their computer for other tasks, having the content from Promo.com will appear overcrowding. Hopefully, within the next update of the platform, they will add an integration system. 

Overall

Promo.com is a great platform to use to create promotional videos and advertisements. If you are looking for a new platform to create and edit videos this may be the right platform for you. The platform is user friendly for new or experienced video editors because the site can be easily navigated and can create videos easily, the pricing is affordable for all businesses, and the company has excellent customer service and is transparent with their customers. Overall, there aren't any major negative aspects of this platform except for the lack of incorporating an integrated system where you can export content to content management systems. 

Check out Promo.com for more details.