Promising Projections: Programmatic Advertising Continues To Dominate For Publishers
Mark McCormick
Helping publishers scale revenue by streamlining ad sales, subscription management, CRM, production & editorial project management & more with state-of-the-art publishing software | President of Mirabel Technologies
Recent projections by Advertiser Perceptions have U.S. programmatic ad sales rising to $21.5 billion in 2025 (up from $20.84 billion last year) and reaching $22.69 billion by 2027, marks that digital publishers should find encouraging as more attention and resources goes toward the quality of data and media.
Those high tides may be lifting all boats, but on the streaming side, a new Comcast Advertising report has less than a quarter of streaming video ads being purchased through programmatic advertising platforms.
“While 9 in 10 digital display ads are transacted programmatically, only 21% of streaming video ads today are programmatic,” says the Comcast Advertising Report, which found that programmatic ad views have increased 15% YoY. “As advertisers look for new ways to target audiences, it is more important than ever that they understand the validity of audience data. … Tools like programmatic will also ensure advertisers are reaching those audiences in the most automated, efficient manner possible.”
Looking to get a better grasp on programmatic advertising?
Learn more with Magazine Manager’s programmatic advertising Beginner’s Guide and Glossary, then speak to a Mirabel Technologies representative who can help show you all it has to offer your business.