The Promise of Heroism

He's just a regular guy, and has his own struggles in life. Sometimes not being able to complete assignments, sometimes getting bullied, and other times getting ignored by women.

A set daily routine. Nothing extraordinary.

Until one day, he somehow gets drawn into an adventure. A purpose. A responsibility.

He gets drawn into a world of uncertainty. There's adversity, there's challenge, and there's an enemy to be defeated. Will he be able to do it?

Oh, the tension.

In a remarkable series of events, however, he is able to accomplish his purpose, and becomes a Hero in eyes of the society.

The world returns to normal.

You see, this is not just Spider-Man or Harry Potter. This is a template for most of the story narrations, especially in cinema.

Most of the people want to be such Heroes; respected and admired. And they get inspired by those who have walked a certain path before them, which proved to be fruitful.

That's why testimonials about how a certain product, App, or book has changed your life are very effective.

If you can create narratives about how your offering has been life-altering for some people, you will always grab attention and have others' eyeballs on you.

They will give it a try. Just make sure your offering lives up to the expectations :)