??? Prolific Beats Perfect
Ali Abdaal
???? Doctor-turned-Entrepreneur + Productivity Expert + YouTuber (5M subs) ?? Author of Feel-Good Productivity: How to Do More of What Matters to You
Hey friends,
I just listened to an?amazing podcast episode.
Chris Do from The Futur was interviewing my friend, entrepreneur and author?Dan Priestley?about how to create a personal brand.
There were two lessons in there that I think apply to everyone.
????1. Prolific Beats Perfect
The point of creating content (from a business perspective) is so that your audience develops a connection with you.
People increasingly want to buy things from?other people, not faceless corporations. And the way to inspire people and deepen that relationship with them is through being prolific. Create things weekly, daily, finish projects quickly.?
The more you create, the higher your chances of making that?one video?or blog post that strikes a chord.
In other words, quantity beats quality.
领英推荐
Take the Beatles, for example. They wrote on average one song every ~8 days for 12 years, and often?multiple?albums in a year. They didn’t spend years agonising over every little detail - but their songs are still legendary. If they’d been perfectionists, they probably wouldn’t have gotten as far as they did.
The point is - don’t don’t set your quality bar too high. Just get out there and create.
??2. Content is Time Travel
This is really true.
For example, Dan wrote his book?Key Person of Influence?12 years ago. And all these years later, Chris Do read it, vibed with the ideas, and invited Dan onto his podcast.
So in a way, Dan-from-12-years-ago communicated with modern-day Chris in a time-travelly kind of way. And it let to new opportunities, with the two guys chatting on a podcast, becoming friends, and potentially working together on a business.
So remember - with every piece of content you put out there (especially on a platform with longevity, like YouTube or a blog), you’re leaving a breadcrumb trail that will lead interesting people to you in the future.
Have a great week!
Ali xx
Entrepreneur, Investor. Writing about business and my personal journey to scale a one-person business operation to $1m. Click + follow for my posts and articles on the process.
1 年When posting content online, don’t ask for likes or comments, ask for shares instead.
Obsessed with the art & science of decision making | Using Journal Prompts ?? to Destroy Lazy Thinking
1 年This applies to every skill. When I was in the Marines, we would practice for hours basic skills such as reloading, changing between weapons, clearing rooms, etc., because those were the fundamentals skills to doing our job. The goal was to get a little better every time, and see how many practice rounds we could fit into the practice time we had allotted. The same applies to any skill that you want to develop - whether its writing, making YouTube videos, playing an instrument, or learning to code. Practice begets Mastery.