Projectswithpurpose - engaging customers and staff by simply enabling them to support a Cause of their choice…

I'm working with a small group of consultants developing a platform that we are proudly calling Projectswithpurpose, a platform that enables supporters to donate their cash, unused loyalty rewards points or air miles to specific charitable projects with full transparency over their purpose, timeline and outcome. And most importantly to follow their story and celebrate its successful outcome!  

Projectswithpurpose addresses the simple premise that today’s supporters are seeking full visibility over where their money is going and a clear understanding of the impact of their giving. Research suggests that today’s Google generation expects nothing less – yet few charities are willing to provide this clarity as a means of effectively engaging and growing their donor relationships.

Our goal is to provide organisations with a sophisticated, end-to-end retention platform – one that enables both staff and customers to easily identify and support their chosen causes - and then continue the conversation. Our real breakthrough is that we also enable the conversion of legacy points for social good - over and above the more traditional cash donation. This enables organisations to actively get behind our programs – either directly or as hosts.

We have recently partnered with a leading peer to peer crowdfunding provider that has a database of over 3 million active supporters of over 2,000 registered charities on board and generates over 1 million donations PA - a powerful platform for social exchange!

We're in the throes of putting together a network of 'similar thinkers' - let me know if this resonates - whether you'd like to collaborate on this!