Projections of RCS, SMS & WhatsApp in coming years:

Till 2028, The Growth and coexistence of RCS, A2P SMS & WhatsApp services will be shaped UP by a Dynamic interplay of Technological advancements, User preferences, Regulatory developments and Industry-specific needs.

RCS (Rich Communication Services):

Rapid Evolution: RCS is positioned for rapid evolution, offering richer and more interactive messaging experiences compared to traditional SMS. Its multimedia capabilities, read receipts and interactive features make it an appealing choice for businesses seeking enhanced engagement.? RCS Business Messaging (RBM) may become a dominant channel for business-to-consumer interactions. As businesses seek more interactive and visually engaging communication, RCS could play a pivotal role in shaping customer engagement strategies.

A2P SMS:

Steady Growth: A2P SMS services are likely to continue experiencing steady growth globally. They remain a reliable and widely adopted communication channel for various industries due to their simplicity and broad accessibility. A2P SMS will continue to find applications across industries, including healthcare, finance, logistics, and more. Its simplicity and universality make it an attractive option for delivering transactional alerts, authentication codes, and notifications.

WhatsApp:

Continued Popularity: WhatsApp is expected to maintain its popularity as a global messaging platform. Its user-friendly interface, end-to-end encryption, and multimedia capabilities contribute to its widespread adoption.? WhatsApp Business API is likely to see increased adoption as businesses leverage its features for customer communication. The platform's popularity among users may drive businesses to integrate WhatsApp into their customer engagement strategies.

RCS, SMS & WhatsApp will be contributing to the diverse and evolving landscape of global communication. Businesses that strategically leverage the strengths of each service and adapt to changing dynamics are poised for success in the coming years.?