Projecting a new Shopping Center, opening date and death line changing activity. Are e-commerce companies the enemy? In store promotion&new strategies

Why do the Mall Centers close? Are Amazon and Alibaba the only enemy or even the wrong project? Julius Caesar prepared victories thinking of defeats. He always had an escape route. All over Mall and Supermarket management is looking for new strategies. The initial project that respects the nature and customs of the local inhabitants is more likely to survive. The talking labels and information on products loved by consumers are only paliatives. People first loved the large areas for the great offer and to meet people. Today, people love shopping that comes home with competitive prices and love meeting others on social media. Preparing the project for a new shopping center I have always thought that research findings are not ‘nice-to-haves’. They must be used on a regular basis as input into issues like tenant mix, communication, design of PR and marketing events, to attract new tenants and to position the centre correctly for new market segments. It’s important to maximize the value of the company’s extensive land holdings centered in little or big area so the project will be for a little or big Mall. In Dubai the new Mall with more than 1200 stores in. Liberalizing the authorizations of the Regions and Municipalities those planning a new opening must foresee the arrival of a bigger and more competitive structure or the lack of love of potential consumers. I’m so sorry because of Mall cemetery. The actor Totò used to say "we had the dead epidemic of the cows", I said “the death of the cash cows” . Before inaugurating a new shopping center you have to think about its closure giving it a period of life that is certainly not eternal. In this life hypothesis we must amortize costs and revenues. I think every day the MKTG management must design questionnaire, collect data, identify specific problems, report on research findings, get in speck to premier & new property management and customers to change something wrong as marketing tools, secondary store trading, selling vacant stores. It’s orrible to be walking in a Shopping Center with a lot of store closed. They close and nobody is asking why. Many entrepreneurs entrust their money only to engineers, architects and accountants who have technical-managerial skills, but do not have the ability to see beyond the wall. Why the the visitor duration of stay is going down? Every day marketing Mall management must understand any news to success or death. Consumers are very important and they have to stay in as long as possible. The marketing director must follow the new social trends and report them to the salespeople. It is necessary to renew the offer day by day by making shops closed to youth activities by inviting opinion leaders. It’s important to create areas for the crowd and areas for intimacy to caress your clients. The Mall must been developing successful actions so people can feel at home. The consumer is nor a cash cow. MKTG manager and not the sales men must understand very fast the difficulty in filling empty spaces, ineffective communication, the needs of the customers. The property must change the marketing director if he doesn’t understand the very strong competition with other Shopping Centers in the same area. A marketing oriented Mall has over the top the marketing manager and not the owner or the commercial team.

An excellent MKTG Manager must be forewarned in advance to obtain the maximum profit from the Shopping Center keeping processing times and risks under control asking day by day the help of retailers and trend watchers.

Day by day he must draw conclusions from tabulation of the data and his analysis must be straight forward for everybody to understand. In Italy, in Europe and all over immigrants are new customers so the marketing researcher must recognise the needs and expectations writing instruction also in new languages on panels so custumers can feel at home.  All stores and supermarket MUST organize marketing events to attract new market segments and the MKTG director must control pricing, location, quality, stock turns. If one store is dirty and not competitive all the Mall is dirty and not competitive. That not nice store or people working in must change mind or go out very very fast. Sometimes the marketing director must change the space occupied by the stores and the area to which customers have access because of trading density, new Mall competitors, demographic and socio-economic new information by local authorities as population numbers, population growth, new industrial or commercial developments, road changes can have a direct influence on a specific Mall. The marketing director must be the more important monitor to understand if the Shopping Center he’s managing has long life or the death line is on so as Giulio Cesare must use the escape way and change everything before lost all original project investments. Dubai Mall Mall:

https://www.youtube.com/watch?v=HksDvkX6Bjk