Progressive Web Apps: The Evolving State of Mobile Web
Prolific has traditionally developed in native environments (i.e., specifically within Android or iOS) because it creates the best user experience and most stable host environment. But there are significantly fewer purchases happening on apps and mobile sites than desktop-- only 24% of e-commerce transactions were completed on a mobile device in Q4 of last year.
If your business involves any kind of sale or transaction, this leaves a huge gap. Your users are experiencing your brand on their mobile device, but they still feel uncomfortable making a purchase there. Designing an easy-to-use, secure mobile experience that works across all devices can go a long way toward increasing the number of sales you capture through mobile.
Enter the Progressive Web App (PWA). PWAs provide an app-like experience in a mobile browser and can bridge the gap between the app and mobile experience. PWAs contribute to overall business success by facilitating more conversions, more time spent on a website per visitor, and increased revenue generated online. And while a PWA won’t take the place of a strong native app experience, creating one is a great way to encourage loyalty and build longer-term relationships with casual customers.
Read more about PWAs and how one can benefit your business here.