Progress over perfection
Deirdre Martin
Strategically building uncopyable brands on LinkedIn that scale profitably for coaches/consultants/service provider| Award-winning Business Mentor| StoryBrand & Level C certified| Master Your Business Podcast Host ??????
This past month on the blog, I shared the?five most common reasons your marketing isn’t working.?The reality is that these are the most common reasons, but they’re not the only reasons. And whilst that blog post was about marketing, it also comes back to your customer’s experience and the journey your customers go on as it relates to your brand.
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Let me explain what I mean by that. Think of all of the touchpoints that a potential customer has with your brand; website, social media, in-person enquiry, online onboarding, whatever is relevant in your business. Suppose there are bumps or hurdles anywhere along the journey, your messaging is unclear, or you’re not delivering on your promise; in that case, you are potentially repelling your ideal clients.
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Ultimately, if your prospects can’t immediately understand what you offer, why they need it and how they can get it, you are likely turning them away unbeknownst to yourself.?It all boils down to a clear message and story that places your ideal clients at the centre of your entire business strategy.?When you do that, they will feel that you care.
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Marketing is a core element of customer experience and impacts the customer journey from start to finish. Remember, though, if your marketing is fantastic and the customer experience is poor, you’re cancelling one out with the other.
Marketing effectively is a super way to grow your business, and it’s worth taking the time out to make sure you’re not making any of the mistakes I outlined in the blog or other mistakes highlighted here. In contrast, mediocre marketing is costing you time and money. It’s good to look at your numbers regularly and see whether your marketing is where it needs to be for you to achieve the success you desire.
Because I help clients get and keep their ideal customers, I regularly get asked, ‘how can I grow my business?’. Believe it or not, marketing is a significant part of that, but again, it's not the only thing. Here’s a summary of what my answer might be:
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More often than not, everyone can grow their business. Caveat here. It is hard. No one said it was easy. If there were a get rich quick scheme, hey, I wouldn’t be sending you this newsletter! But just like Rome, you won’t build a successful business in a day. And you certainly won’t do it on your own.?Having a community to support you, to keep you motivated and on track is a great way to get the results you’re after.
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The main thing is to get started. Progress over perfection. Think about it!
If you’re stuck on where to start, use some of my freebie downloads to help you get things moving. Check them out below.
In Other News...
Last week saw the release of the book Customer Experience CX4, in which I've penned a chapter!?And it's already a Number 1 Bestseller in multiple countries.
领英推荐
The book comprises 18 global customer experience thought leaders who are sharing their current best thinking on all things Customer Experience related.?
On The Blog
I mentioned my latest blog above, where I’m talking about the five most common reasons your marketing isn't working. In this blog, I?discuss?how marketing is an integral part of customer experience and that in order to get your marketing right you must first understand your customers' journey.
Learn?what you need to?avoid, so you know what you?should be doing.
Read?here?or watch the video below.
Social Highlights
In case you missed some of my posts during the month, here are?a few of my favourites that you might find useful:
Hoping your January?has been fruitful in growing?your business and wishing you success in February and the months ahead.
Best wishes,
Deirdre
P.S.?here are some of the ways you can set yourself up for success in 2022:
???Firstly, if you haven't done so yet, download your FREE?Goal Setting eBook.
???Join my private Facebook group?-?Customer Experience Business Solutions
???If you are ready for the next level then check out?the?Membership.
???Book?1:1 Customer Experience (CX) Solutions?-?Consulting,?Coaching and Training Services
Workplace Wellbeing Consultant ??Menopause Educator?? Best selling author ??Keynote speaker on Menopause Founder of the Midlife Women Rock Project and Cafes ?Website midlifewomenrockproject.com
3 年Greatly informative share Deirdre Martin many thanks ??