The programmatic way

The way advertisers address digital media buying has evolved significantly over the last few years. There are several reasons for that:?

• Media buying platforms are easier to use;?
• Marketers are more acquainted with digital;
• Brands are moving digital media budgets in-house to get more control over the process;?
• Agencies are moving digital budgets over to their trading desks to ensure they keep those budgets;?
• Transparent rebates;?
• Programmatic has become a norm;?
• Platforms are becoming data-centric, developing powerful AI algorithms to help the media buying process (have you watched the latest Google I/O keynote?).?

Depending on the digital maturity and size of the brands, sometimes running only Google Ads and Facebook/Instagram campaigns will be enough, it always depends on the brands’ goals and their media budgets, but if any brand wants to be more effective on digital, they must use all the relevant channels to ensure their ads get the needed share of voice.?

YDigital, since its start, has been a pioneer in helping brands use their use of mobile channels the right way, buying media the right way, and developing products and solutions (Rich Media creatives, tagYD, syncYD) with a specific goal: Create great experiences for our client's consumers!

All the changes that have occurred in the media buying process, especially those within the media agencies, created a new opportunity for YDigital, to ensure that we can keep providing our solutions and technologies to any brand.?

At the beginning of 2022, YDigital partnered with an SSP to provide programmatic deals to media agencies, in which we provide curated deals where we sell through our key products. With this solution, YDigital provides, not only our highly engagement-driven Rich Media or syncYD technology but as well our media buying expertise, choosing the right publishers and audiences to maximize the results, all without the need of receiving an insertion order or a purchase order. All this is taking advantage of the programmatic ecosystem, a new programmatic way of buying media!