Programmatic, understand what you pay for

A great New Year resolution is to understand what you are truly paying for when you create Programmatic campaigns. In 2015 the trade press wrote numerous articles around ad fraud and unscrupulous selling. Here is one of the many of these articles written across AdNews, B&T and Mumbrella: https://www.adnews.com.au/news/the-ad-tech-tax-how-the-programmatic-middlemen-are-raking-it-in

At the end of 2015 the Media Federation of Australia launched a guide to help you understand how media agencies make money and what questions to ask. See the information at https://www.mediafederation.org.au/resources

Does Programmatic buying deliver?

Yes – micro moments at the Right Time in the right place talking to the right person drive greater results than standard advertising units.  Our clients are experiencing excellent results in sales uplift when they add real time bidding to their media mix. This improves when creative is also automated in real time.

If you are already using programmatic inventory and it is performing, you should still understand the mark up on inventory. You may be paying a 20-50% premium and don’t realise it. This means that you could still be achieving more bang for your buck on future campaigns and outperforming your competition.

The questions that you need to ask… Read more