Programmatic SEO: Introduction

Anyone working in the field of Digital Marketing, Niche Sites Owners, SEO Enthusiasts must have heard about Programmatic SEO.

What is Programmatic SEO?

Programmatic SEO or PSEO is the technique of generating pages where each pages target specific keyword automatically.

For programmatic SEO, you need datasets and template

For example you have a data set of cars with certain properties

Now, you can play with data and create multiple pages.

For example, You could create page like

1. Top 10 Cars in BMW Series below $60K
2. Jaguar XJR vs BMW 3 Series
3. Black Luxurious Cars under $50,000
4. These are just examples, you could create more and more pages.

If you have around 10–12 columns of data, you could create more variety of pages.

Template Example

This can be a perfect template for the blog post based on the available data points.

Datasets + Template + Publishing Tool = pSEO (Programmatic SEO)

SEO Vs Programmatic SEO

With traditional SEO, you create a single blog post/page at once and target once particular keyword you want to rank for.

But with pSEO, you create 1,000s or 10,000s of pages/blog posts at once & can target 1000s, or even 10,000s of keywords at once.

That’s the beauty of the Programmatic SEO.

Benefits of Programmatic SEO

Although SEO and PSEO have importance on their on place, but some benefits of pSEO compared to SEO are

Scalability

In traditional SEO, you create one page/post at once. Unlike pSEO where you can create 1000s of pages at once.

You prepare the data, create a template and publish all the pages at once, targeting unique keywords at scale.

Target Multiple Keywords

In traditional SEO, you write one blog post at once, where you target one keyword.

In pSEO, you write(technically generate) many blog posts/pages from template(s) and each blog post/pages target one(ideally) unique keyword.

Challenges

Although, pSEO is very simple way to make money, it does comes with some challenges to tackle.

Finding Datasets

The first and foremost challenge is to find the right dataset.

Data is the new currency of the 21st Century.

Whoever has the most data, makes the most money.

This is the reason Big Tech like (Facebook, Google, Amazon, etc.) pay huge sum of money to collect and analyze the user data.

Here’s a ??list of popular dataset which is constantly updated.

Technical Challenges

Finding dataset is the first challenge, but the second is choosing the right platform for the creating a programmatic seo site.

Although there are lots of no code platform which supports programmatic seo.

Webflow are WordPress are most popular platform among all.

In WordPress, there is a popular plugin called WP All Import which allows generating pages with XML, CSV & Excel file.

There’s also something called PageFactory which is supported in both Webflow and WordPress.

Both of these tools are paid and charge onetime subscription fee.

And for technical person, there are lots of frameworks that can allow to create pSEO site with little efforts.

Some of them frameworks are Nextjs, Remixjs, Nuxtjs, etc.

Submit Site

The final step is to submit sitemap to Webmaster and Google Search Console (GSC).

After submission, your job is to monitor the statistics of the site.

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Thankyou for reading this article . Have a good day !