Programmatic, Imposter Syndrome, and Special Ops: Lioness

Top trends and advice from Paramount Advertising

By Paramount Advertising?

From breakout hits like Special Ops: Lioness to the importance of inclusivity, programmatic advertising, and overcoming imposter syndrome, hear from team members across Paramount Advertising on top trends in media, advice, and what you should add to your watch list.

What are you bingeing?

“Only Murders in The Building and the new season of Jack Ryan.” -Pranati Wadhawan , Sr. Account Manager, Sales

“Tulsa King and Suits!” -Sam Gilbert , Manager, Paramount Brand Studio

“Currently obsessed with Special Ops: Lioness, Rabbit Hole, and The Family Stallone on Paramount+. While not Paramount shows, I loved Jury Duty and The Bear (wildly chaotic, but gripping)!” -Lyndon Braganza , Director, Sales

“Secretly all reality TV! (Housewives, Vanderpump, and old Jersey Shore re-runs)” -Marisa Stingo , Coordinator, Paramount Brand Studio

“Just started Special Ops: Lioness and just wrapped Season 2 of The Summer I Turned Pretty and XO, Kitty with my girls. I’m also watching Season 2 of Firefly Lane, which is as good as the book!” -Gayle Hollander , VP, Sales

“As a big Jets fan, Hard Knocks has me SO excited for this upcoming football season...something special is building!?I've also been enjoying Taylor Sheridan’s newest series on Paramount+, Special Ops: Lioness, as well as the final season of Billions with Axe back!” -Jonathan Wesley , Sr. Account Executive, Sales

“As a foodie based in Chicago, I loved Season 2 of The Bear. It's so good that I had to go back and rewatch Season 1.” -Brendan Murnane , SVP, Sales Strategy

What trends are you seeing right now in the media industry?

“Intentionality. Given the waves of economic, social, and cultural change, I see key decision makers, people leaders, and individuals being more intentional with their ideas and time.” -Pranati Wadhawan, Sr. Account Manager, Sales

“I’ve seen a ton of videos lately focused on 'de-influencing,' which is really just a new term for influencing with intention.” -Sam Gilbert, Manager, Paramount Brand Studio

“A continued push to move and measure across screens, while simultaneously creating frictionless opportunities for clients and agencies to transact with publishers in their preferred manners. At a macro level, I’m also keeping a close eye on the streaming wars and consolidation in that space.”? -Lyndon Braganza, Director, Sales

“Brands showcasing inclusivity across all cultures.” -Marisa Stingo, Coordinator, Paramount Brand Studio

“Programmatic. I’ve had so many recent discussions with clients regarding increasing their PMP footprint, but a general wave of movement to spending programmatically.” -Gayle Hollander, VP, Sales

“Programmatic is having its moment with many clients looking to shift budgets and execution into programmatic streams for both agency and in-house media teams. Our EyeQ product has really emerged as a must-buy for partners as best-in-class in the premium FEP space to support brand KPIs, efficiencies, and reporting needs.” -Jonathan Wesley, Sr. Account Executive, Sales

“Digital distribution is in the process of enabling small and midsize businesses to advertise on television for the first time ever. This is a massive unlock in our industry.” -Brendan Murnane, SVP, Sales Strategy

What's one piece of advice you'd give your younger self?

“When the imposter syndrome kicks in, remember that you got this far by pulling up a chair to the tables you didn’t have a seat at.” -Pranati Wadhawan, Sr. Account Manager, Sales

“Stay eager and keep an open mind as the industry and your interests shift. And always take your makeup off at the end of the day.” -Sam Gilbert, Manager, Paramount Brand Studio

“You can’t and won’t please everyone - the moment you accept that you will find the people who support you, embrace your contrarianism, and challenge you to greater heights. I’ve found that to be exponentially true in both my professional and personal life.” -Lyndon Braganza, Director, Sales

“Fake it 'til you make it, but with a spin: Fake it 'til you become it!” -Marisa Stingo, Coordinator, Paramount Brand Studio

“Being curious is an awesome trait and to embrace it! And never leave someone’s office unsure of what to do.” -Gayle Hollander, VP, Sales

“In starting your career, it's crucial to establish mentors, and friends, which all will foster deeper internal and external relationships. This will open doors to new perspectives, key learnings, and experiences that are one of a kind at a company like Paramount. There are so many different types of people to learn from within our walls and every single meeting you have, you will walk away with a career or life lesson.” -Jonathan Wesley, Sr. Account Executive, Sales

“Take 100% responsibility. Go after what you want and don’t stress the downside. You don’t have many downsides to give.” -Brendan Murnane, SVP, Sales Strategy