Programmatic Advertising Platform Market: Regaining Its Glory | Acquisio, Adform, Adobe Systems

The Global Programmatic Advertising Platform market was valued at USD 451.6 Billion in 2023 and is expected to reach USD 9473.1 Billion by 2028, growing at a CAGR of 35.4 % during 2023-2029.

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#definition :

Programmatic advertising platforms have revolutionized the way digital advertising is bought and sold. These platforms enable advertisers to reach their target audiences with more precision and efficiency, while publishers can maximize their ad revenue through automated selling processes. Programmatic platforms use advanced data analytics and audience segmentation to deliver highly targeted ads to specific audiences based on their demographics, behavior, and interests.

HTF Market Intelligence published a new research document of 150+pages on “Programmatic Advertising Platform Market Insights, to 2028" with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Programmatic Advertising Platform market was mainly driven by the increasing R&D spending by leading and emerging player, however latest scenario and economic slowdown have changed complete market dynamics.

Some of the key players profiled in the study are Acquisio (Canada), Adform (Denmark), Adobe Systems Incorporated (United States), Adroll.com (United States), AOL Inc. (United States), AppNexus Inc. (United States), Baidu (China), Beeswax (United States), Between Digital (Russia), Centro, Inc. (United States), Choozle (United States), Connexity, Inc. (United States) , DATAXU (United States), Flashtalking (England), Fluct (Japan), Google (United States), Marin Software (United States).

Market Trends:

Increased adoption of programmatic advertising: Programmatic advertising is becoming increasingly popular, as it offers advertisers a number of advantages, such as the ability to target ads more precisely and to measure the results of their campaigns more effectively.

·Advances in technology: Advances in technology, such as the development of artificial intelligence and machine learning, are making it possible for programmatic advertising platforms to become more sophisticated and to offer advertisers even more targeted and effective advertising solutions.

·The rise of the connected TV (CTV) market: The CTV market is growing rapidly, and programmatic advertising is playing a major role in this growth. Programmatic advertising platforms are making it possible for advertisers to reach CTV audiences more effectively and efficiently.

Market Drivers:

·The need for accuracy: Advertisers want to ensure that their ads are seen by the right people, and programmatic advertising platforms can help them to do this by targeting ads based on a variety of factors, such as demographics, interests, and past purchase behavior.

·The need for efficiency: Advertisers want to get the most out of their advertising budgets, and programmatic advertising platforms can help them to do this by automating the ad buying process and by offering real-time bidding, which can help advertisers to get the best possible price for their ads.

·The need for transparency: Advertisers want to be able to see how their ads are performing, and programmatic advertising platforms can help them to do this by providing detailed reports on ad impressions, clicks, and conversions.

Market?Opportunities:

·The potential to increase market share: The programmatic advertising market is still relatively young, which means that there is an opportunity for new entrants to increase market share.

·The potential to expand into new markets: Programmatic advertising platforms can expand into new markets by offering products that are tailored to the needs of specific countries or regions.

·The potential to develop new applications: Programmatic advertising platforms can develop new applications for their products, such as using them to target ads to specific devices or to track the effectiveness of ad campaigns across different channels.

Market?Challenges:

·The need to comply with regulations: Programmatic advertising platforms need to comply with a variety of regulations, which can be complex and costly.

·The need to innovate: Programmatic advertising platforms need to innovate in order to stay ahead of the competition. This can be challenging, as the programmatic advertising market is constantly evolving.

·The need to educate advertisers: Advertisers need to be educated about programmatic advertising in order to take advantage of its benefits.

The titled segments and sub-section of the market are illuminated below:

The Study Explore the Product Types of Programmatic Advertising Platform Market: Solutions (Demand-Side Platforms (DSPs), Supply Side Platforms (SSP), Ad Exchanges, Data Management Platforms (DMPs).

Key Applications/end-users of Programmatic Advertising Platform Market: SMEs, Large Enterprises.

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With this report you will learn:

·????????Who the leading players are in Programmatic Advertising Platform Market?

·????????What you should look for in a Programmatic Advertising Platform

·????????What trends are driving the Market

·????????About the changing market behaviour over time with strategic view point to examine competition

Also included in the study are profiles of 15 Programmatic Advertising Platform vendors, pricing charts, financial outlook, swot analysis, products specification &comparisons matrix with recommended steps for evaluating and determining latest product/service offering.

List of players profiled in this report: Acquisio (Canada), Adform (Denmark), Adobe Systems Incorporated (United States), Adroll.com (United States), AOL Inc. (United States), AppNexus Inc. (United States), Baidu (China), Beeswax (United States), Between Digital (Russia), Centro, Inc. (United States), Choozle (United States), Connexity, Inc. (United States) , DATAXU (United States), Flashtalking (England), Fluct (Japan), Google (United States), Marin Software (United States).

Who should get most benefit from this report insights?

·????????Anyone who are directly or indirectly involved in value chain cycle of this industry and needs to be up to speed on the key players and major trends in the market for Programmatic Advertising Platform

·????????Marketers and agencies doing their due diligence in selecting a Programmatic Advertising Platform for large and enterprise level organizations

·????????Analysts and vendors looking for current intelligence about this dynamic marketplace.

·????????Competition who would like to benchmark and correlate themselves with market position and standings in current scenario.

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Quick Snapshot and Extracts from TOC of Latest Edition

Overview of Programmatic Advertising Platform Market

Programmatic Advertising Platform Size (Sales Volume) Comparison by Type (2023-2028)

Programmatic Advertising Platform Size (Consumption) and Market Share Comparison by Application (2023-2028)

Programmatic Advertising Platform Size (Value) Comparison by Region (2023-2028)

Programmatic Advertising Platform Sales, Revenue and Growth Rate (2023-2028)

Programmatic Advertising Platform Competitive Situation and Current Scenario Analysis

Strategic proposal for estimating sizing of core business segments

Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type

Analyse competitors, including all important parameters of Programmatic Advertising Platform

Programmatic Advertising Platform Manufacturing Cost Analysis

Latest innovative headway and supply chain pattern mapping of leading and merging industry players

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