PROGRAM: Personal Brand

What is a personal brand?

A Personal Brand is the force behind the most outstanding people, from Plácido Domingo to Bill Gates. These professionals have created an image that precedes their actions. We buy their products, we accept their opinions and we accept everything they support thanks to the perception they have managed to develop in their audience. But make no mistake, these images have been carefully developed. That doesn't mean they aren't completely authentic as a successful brand should always be.

However, they have been created following a strategy designed to influence their target market, to show their strengths and boost their efforts in the professional field to the highest levels of success.

The development of a Personal Brand is related to the assumption of control of the image. It has to do with knowing what you have to offer to the world and your market and what makes you different from the rest, so that you can stand out and be recognized and remembered. The Internet and the media have eliminated borders. Right now, companies and people compete locally but also with many others around the world.

Unless you do something that makes you stand out from the rest, someone else will take the cake. Professionally, this principle is applicable to consultants, independent professionals, entrepreneurs, businessmen as well as professionals and managers within a company.

On a personal level, everyone can use the benefits of the brand in matters as varied as time management, relevance to others, trust, and establishing relationships that support the achievement of our goals. The following pages outline the main benefits that people can achieve from different perspectives.

Although each person will find their own benefits in the process of creating a brand, the key lies in the power to influence the way others perceive you in a clear, concise and specific way to achieve the results you seek. It is a very powerful tool that can be used.

Whether you are aware of it or not, you already have a Personal Brand. The key questions are: Do you know what it is? Is it working for you? What if brands were not limited to the products and services that your company offers to its customers? What would happen if we transferred the brand concept to the interior of your company, to your employees, to your organization, to your work?

Professional Benefits of Personal Branding

For both the independent professional and those who work within a company, the benefits of Personal Branding are clear and measurable.

? Ability to communicate to others clearly and concisely how you can meet the needs of others.

? Knowledge and confidence in your professional abilities and skills.

? Clarity regarding who may be interested in what you offer.

? Logical and reasoned decisions about the best marketing tools to reach your target market.

? Creation of a solid network of contacts.

? Consistency and focus in the message you send to those around you about your life and work.

? Natural attraction to people and opportunities that support your efforts.

? Improved efficiency regarding the way you use your available time.

? Significant professional growth.

For the manager or entrepreneur, the benefits of encouraging Personal Branding for their employees are:

? A clear understanding of the skills and abilities that each of your employees possesses in the work environment and outside of it.

? Increased motivation levels of your professionals because they want to show their strengths.

? Improved teamwork for all employees by having greater knowledge of what each of their colleagues can offer.

? Improved efficiency in the way employees manage their time.

? Clarity to promote areas of improvement for professionals.

? Improving employees' desire and interest in self-development.

? Greater initiative on the part of employees.

Particular Benefits of Personal Branding

Although at first glance it seems that Personal Branding can only affect our professional lives, our lives outside of work can actually benefit equally from an investment in this area.

? The ability to communicate clearly and concisely to others what our interests are.

? Knowledge and confidence in our personal abilities and skills.

? Clarity regarding who will be interested in what attracts us.

? Creation of a network of contacts that connect us with those who have interests similar to ours.

? Consistency and focus in the message we send to our environment in relation to our life and our work.

? Natural attraction of people and opportunities that support our efforts.

? Improved efficiency in time management.

? Improvement in our relationships thanks to greater personal knowledge and the ability to see others from a more objective point of view.

? Greater willingness and interest towards self-development

? Greater initiative and creativity.

Carlos Avila Martinez, expert and professor of the “Personal Branding” program, assures “The future of corporations lies in bringing out the best in people and allowing them to develop their full potential. For professionals to succeed in an increasingly competitive world, they must be effective in developing their own brand.”

In his opinion, “your personal brand is what helps you stand out from your competition or stand out to those who know you, so that you can achieve your goals.”

The keys to a successful Personal Brand are:

Competence

Authenticity

Clarity

Consistency

Values

To achieve this, we use a process of self-diagnosis, evaluation and strategy. We guide clients in the work of examining assumptions about themselves and others. Input from trusted sources is sought to receive objective evaluations in order to help bring to light our greatest personal assets.

It is about establishing the most appropriate target market for our skills and abilities in order to develop a strategy to reach that market.

This process includes:

Counseling and self-diagnosis tools

Personal and Professional Development of a Personal Mission Manifesto

Definition of Brand Attributes

Developing a brand statement Defining the market niche

Establishment of channels to reach the niche

Determine the marketing tools and mix to reach the target market "The values, skills and way of being that others associate with us influence our professional career, determine our brand, the label that we all wear," explains Molina. skilled.

How to start developing a Personal Brand

Although much of the work related to Personal Branding is individual, it is impossible to carry out this process completely independently. The main reason is that the process requires objectivity. After years of experience in marketing and branding, we are often blind to our weaknesses and our greatest strengths.

Only others can help us fill in the fragments we need to accurately create the picture of how we are perceived. Additionally, while our friends and family can give us another 5-10% of the remaining details, they are often too close to us to see us in an authentic and reliable perspective. What they see clearly may never be said honestly and sincerely.

To get a true perspective on our brand, we need the opinion of well-known people. From this moment on, managing your brand is similar to taking off an airplane.

It requires a large input of energy to start flight. Once in the air, the momentum will carry the mark wherever it has decided. We must not forget that it is also necessary to add fuel to elevate and achieve greater goals, and regular maintenance to ensure you reach the desired destination.

For more information on how the Personal Brand Program can benefit you or your company, simply request a more detailed presentation at [email protected] or call WhatsApp 5491136286583.