Profound Professional Interview with Matt Hodkinson, Chief MEHscapologist at Total Growth Ownership and B2B Differentiation Expert
I had the honor of interviewing Matt Hodkinson, an accomplished B2B marketing and growth strategist with over 13 years of experience. Matt is the Founder and Chief MEHscapologist at Total Growth Ownership (TGO), where he transforms how businesses communicate their value to great-fit clients.
Matt has directly supported over 250 B2B companies, helping them carve out unique market positions that drive revenue growth. His innovative approach eliminates the reliance on high-volume content production, focusing instead on precision communication that resonates with target audiences.
Background and Expertise
Matt’s professional journey began as a consultant, where he identified a recurring challenge: businesses struggled to articulate their unique value in competitive marketplaces. This realization led him to develop specialized services to help companies differentiate themselves. Today, he is a coach, consultant, and bestselling author, renowned for empowering businesses to find their voice and charge what they’re worth.
Matt’s expertise lies in working with boutique consultancies, particularly those in digital transformation, culture, and sustainability sectors. His methods provide clarity and confidence, enabling his clients to communicate their value proposition effectively, shorten sales cycles, and increase profitability.
Ideal Clients
Matt’s ideal clients are boutique consultancies with 5 to 50 employees. These businesses often face fierce competition and struggle to stand out despite their niche focus. TGO helps these firms refine their positioning and messaging, creating a lens through which their value is perceived clearly by potential clients. As Matt says, “Weak positioning is like looking through a scratched or blurry lens; we help businesses craft a perfectly prescribed lens to reveal their true value.”
A Game-Changing Tip
Matt’s most impactful advice is: Stop Marketing Until You Get Your Positioning Right. He emphasizes that jumping into marketing without first solidifying your positioning is akin to trying to out-train a bad diet. Businesses should first ensure their message resonates with their audience and addresses their pain points. By fixing this foundational element, marketing efforts can then amplify a compelling and clear message.
A Book That Inspires
Matt draws inspiration from The Little Gold Book of Yes Attitude by Jeffrey Gitomer. This transformative book encourages a "yes attitude" that fuels positivity, success, and well-being. Matt credits the book for helping him maintain a mindset that embraces challenges and opportunities with enthusiasm. Its humorous anecdotes and practical wisdom have left a lasting impact on both his personal life and professional approach.
Matt’s Book: MEHscapology
In 2023, Matt authored MEHscapology: How to turn your "carbon copy" B2B company into a growth machine with differentiation, positioning and un-turn-downable offers. The book became a bestseller, offering actionable strategies for businesses to differentiate themselves in oversaturated markets. It’s a must-read for any organization aiming to create compelling value propositions.
Final Thought
Matt’s final thought is one of empowerment: Be Bold and Lead with Purpose. He encourages businesses to escape the ordinary, differentiate themselves, and focus on delivering value. “Sales, marketing, and leadership aren’t just transactions—they’re about creating impact and transforming lives,” Matt shares.
Here are some of the best ways to reach Matt Hodkinson:
To learn more about Matt’s book, MEHscapology, visit Amazon .
To support the inspiring work of the Weir Archer Academy, visit their website here . Inspired by his daughter’s journey as an aspiring wheelchair racer, Matt has actively fundraised for the academy, which empowers young athletes with disabilities. Founded by Paralympic gold medalist David Weir, the academy builds community, fosters purpose, and inspires greatness among its athletes.
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Helping consultancies accelerate growth with unrivalled positioning and messaging.
4 天前A delight to spend the time with you, Jessica. Thanks for having me on the Profound Professionals podcast! ??