Profitroom joins FEDHASA

Profitroom, a globally renowned and award-winning, booking and technology platform is proud to announce that it has officially become a member of the Federated Hospitality Association of Southern Africa (FEDHASA). As a national trade association, FEDHASA has been representing the industry since 1949, encompassing both the accommodation and catering sectors.

Samantha Williams , Commercial Director at Profitroom says, "We are delighted to join FEDHASA and become part of such a respected and influential organisation in the hospitality industry. We look forward to collaborating with the association and its members to drive innovation and advancement?in the Southern African hospitality market. By combining our expertise and resources, we can create a stronger, more resilient industry that delivers exceptional experiences for all guests."

As a leading provider of hospitality technology solutions, Profitroom’s membership will empower hoteliers with the tools, they need to streamline operations, enhance guest experiences, and drive revenue.

Profitroom’s membership will undoubtedly assist FEDHASA to reach new heights in the region. Lee-Anne Singer , FEDHASA Cape Chairperson adds, “We are on the lookout for new members to?strengthen the industry as a whole and showcase South Africa's unique beauty. Together with Profitroom, and our other vast network of hospitality stakeholders, we aim to create a sustainable South African hospitality industry by advocating, enhancing, and promoting sustainable growth and development.”

This association with FEDHASA will also allow Profitroom to better understand the unique challenges and opportunities facing the South African hospitality industry and collaborate with other industry players to drive positive change.

Williams concludes, “At Profitroom, we are committed to supporting the success of our clients in the hospitality industry. We believe that our membership in FEDHASA will help us achieve this goal and look forward to working closely with the association and its members in the months and years ahead.”