Profitable Low Content Products

How to Unlock New Revenue Streams with Minimal Development Effort

It’s no secret that product creation takes a great deal of time. For many business owners and entrepreneurs, this can be a major drain on resources. “Low content” products are a way to provide high-value solutions to your target audience without spending hours developing complex products and services. If you do this correctly, you can multiply the results of your efforts.

What Are “Low Content” Products?

In contrast to most products, like online courses which contain a great deal of text and/or video, “low-content” products are light on text and images. Instead, they offer a precise solution to a specific need. Common low-content products include checklists, templates, journals, recipes, worksheets, workbooks, and resource lists.

It’s important to understand that low content does NOT necessarily mean low value. You still have to understand your audience’s needs and plan the content in such a way that it will make a difference in their lives. But the actual content creation takes less time and involves less work on your part.

Why Sell Low-Content Products?

Because low-content products (LCPs) take less time to create, you’re able to produce far more products. They can be stand-alone products, but they can also make a great add-on or option for a low-ticket offer in your sales funnel.

For your customers, the advantage is that this content is aimed at helping them achieve a particular goal, or complete a specific task. Your low-content product is an aid to organizing or simplifying a task for your audience. That’s how a piece with so little content can still offer value.

If done right, your low-content products will delight your audience and build a stronger relationship with them. This increased customer satisfaction can translate into repeat purchases and referrals as they tell their friends about your offers.

What Kind of Low-Content Products Can You Create?

If you’re trying to come up with an idea for a low-content product, start by thinking about the problems or issues your target customer faces. What could you create that would help them address these? Here are some examples of stand-alone products to get you started brainstorming:

Checklists. If a required task has stages or a list of things to do, create a checklist that clearly lays out each step in the process. Then, people just need to work their way through, checking off each item as it’s completed.

Planners. Take a large project or goal and break it up into steps. Create a piece of content that guides the planning process for a particular project or goal so that the user can simply fill in each section of the process.

Trackers. You can offer a tracking system that helps the user stay on target. It can help them make sure they’re putting in enough work each day and seeing progress.

Journals. Journals are especially good for educational content or creative projects. The user can write their own reflections and ideas or jot down what they’ve learned, e.g., after each section of a course they are taking.

Workbooks. Workbooks can be like a mini-course on a particular topic that leads to a bigger course or program. But the user can apply what is learned from the workbook on his own too.

Toolkits. In this type of low-content product, you can list a variety of simple tools the customer can use to aid them in a task.

Resource Guides. Provide users with a list of resources where they can find the information they need. Organize these resources (and check to see that the links are current) so it’s easy for users to locate exactly what they need.

Calendars. Your customers might be able to make use of a ready-made calendar, such as an editorial calendar (publishing schedule) for content marketing or a calendar of holidays for planning promos.

Templates. Create templates for documents, such as a Welcome letter, a client intake form, or a sales page, that your audience will use or tasks they will undertake. Whenever they need the document, they can get started right away by simply plugging in the key information.

Your low-content products can be either physical or digital. Physical products can be more costly and difficult to produce and deliver, but there are services that will produce and ship them. (All the above examples can be digital, which is quicker and easier to produce and distribute to your audience worldwide.)

Besides stand-alone products, your low-content products could also be complementary offers.

For example, you might create a resource guide of further information to offer at the end of an online course. Or if you, say, teach languages online, you might offer worksheets to go along with your instructional videos. You can offer toolkits and planners to go along with a print book. For non-business examples, think about things like recipes for busy moms, guest books and planners for brides, or coloring pages for children

How to Use Low-Content Products in Your Marketing Funnel

Usually, low-content products are sold at low prices (like $7-$17). The strategy here is to sell as many products as possible rather than selling just a few at a high price tag. With this method, you earn by selling volume.

Low-content products sell well as order bumps or “tripwires”. An order bump is a low-cost offer you make at the point of checkout. The customer is about to hit the “Buy Now” button, and an offer appears for a complementary product at just a few dollars more. A tripwire is a low-content product you offer for sale on a thank-you page for a freebie. They’ve already given you their email address as a new subscriber, and the sale of the tripwire turns them into a buyer.

Low-content products can also be given away, and there are several advantages to doing this.

By adding additional value to a purchase, you can increase customer satisfaction. For example, you might offer a free set of templates to go along with a video course.

Low-content products are especially useful as (free) lead magnets to bring people into your sales funnel. For instance, you might offer a list of resources in exchange for signing up to your email list, where you can then nurture the relationship and eventually pitch your other offers.

What kind of low-content product is best for your business??

A good rule of thumb is that low-content products should be easy to create, affordable, and can be used over and over again. The product needs to be relevant to your audience and provide value while taking you little time and effort to create.

You can use low-content products in every area of your business. Take an inventory of courses or programs you already have and brainstorm what kind of low-content product could you easily create to either supplement that course or program, or stand alone as a precursor to your program or course.

Maybe you only need one low-content product to fill out your sales funnel, such as an order bump or tripwire (or both). Maybe you could take the first step in a larger course or program and turn it into a low-content product that leads?to your course or program offer. There are so many ways you can use these products in your business.?

Why does your business need to include low-content products?

By selling only high-end coaching programs, your income is going to be limited to the number of clients you can serve.

But if you offer one or more low-content products to your followers who may not be ready to invest in working with you personally, there won’t be a cap on your income, because the income is passive.

By making a low-end offer, you can supplement your coaching income, reach a wider audience, have a greater impact, and by repackaging your expertise into low-content products.?

Find out more at: https://iaplifecoaches.org/low-end-offer-empire/

ABOUT THE AUTHOR: Jeannette Koczela, a certified Entrepreneur and Business Coach, is the Founder/ President of the International Association of Professional Life Coaches?, an online life coach directory and professional organization supporting life coaches with monthly marketing training and online promotion. She helps new life coaches save hundreds of hours and thousands of dollars, by providing curated business training for starting and running a profitable coaching business, for just $47 a month. Find out more at: https://iaplifecoaches.org/membership

Download the free "Coaching Business Blueprint: The 7 Essential Components To Create a Profitable Coaching Business", and get weekly tips, strategies, and guidance on how to create a thriving coaching business, at https://iaplifecoaches.org/blueprint

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