The “Profit First” Discipline: A Guide for Business Leaders

The “Profit First” discipline, introduced by Mike Michalowicz in his seminal book “Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine ,” proposes a simple yet groundbreaking shift in managing business finances. While not new, the method has gained popularity for its straightforward yet revolutionary take on managing business finances. As a business coach, I’ve seen firsthand the transformative power of this approach, not just in theory but in real-world application across various businesses.?

The Essence of “Profit First”

At its core, “Profit First” flips the traditional formula of Sales – Expenses = Profit to Sales – Profit = Expenses. This simple rearrangement forces a radical shift in mindset: profit is no longer what’s left over after expenses; it’s what you take out of the equation first. This ensures that profitability becomes a deliberate focus rather than a hopeful outcome.?

Implementing “Profit First” in Your Business

The implementation starts with segregating finances into different accounts, specifically for profit, director’s remuneration, taxes, and operating expenses. Like the envelope budgeting method for personal finances, this system provides clear visibility and control over where every penny in your business is going.?

Real-World Applications

Let’s consider a case study from a manufacturing business that applied the “Profit First” discipline. With thin margins and growing expenses, the leadership team allocated a fixed percentage of each sale directly to profit. This forced them to re-evaluate every expense and cut down on inefficiencies, ultimately leading to innovative process improvements that reduced costs and improved product quality.

Another example is a service-based business that struggled with cash flow despite increasing sales. By adopting the “Profit First” approach, they prioritised their financial health and became more selective with client engagements, focusing on genuinely profitable ones. This stabilised their finances and allowed them to invest in better serving their most valuable clients, leading to more sustainable growth .?

Why It Matters for Business Leaders

Adopting the “Profit First” discipline can lead to more than just improved financial health; it can drive a culture of efficiency, innovation, and strategic growth . It encourages leaders to scrutinise every aspect of their operations, from cost management to revenue generation, through a lens of prioritising profitability.

In essence, “Profit First” is not just about financial management; it’s about fostering a mindset that can be the cornerstone of a thriving, resilient business. Whether you’re in the early stages of your business or looking to scale up, the discipline of prioritising profit can pave the way for sustainable success .

As a business coach, I encourage leaders to explore this method as a tool not just for financial stability but as a foundation for holistic business excellence .?

Five Steps to Implementation

Implementing the “Profit First” discipline in your business can initially seem daunting. But, with the proper steps, you can see immediate financial management and overall business health improvements.

Here are five steps you can take this week to start the journey towards a more profitable and sustainable business:?

1. Open Your Financial Accounts

• Actionable Strategy: Set up separate bank accounts for profit, director’s remuneration, taxes, and operating expenses. This is the cornerstone of the “Profit First” methodology. Having these accounts allows you to physically separate your money according to its purpose, making it easier to manage.?

2. Assess Your Current Financial Health

• Actionable Strategy: Look closely at your income, expenses, and profit margins. Understanding where you stand financially is crucial before you can start making changes. Create a simple spreadsheet that outlines your current financial state.?

3. Establish Your Initial Profit Percentage

• Actionable Strategy: Decide on an initial profit percentage to allocate to your profit account with each revenue intake. It doesn’t have to be significant; even starting with 1% is a step in the right direction. The key is to get into the habit of taking profit first and adjusting your expenses accordingly.?

4. Evaluate and Cut Unnecessary Expenses

• Actionable Strategy: Conduct a thorough review of your operating expenses to identify areas where you can cut back. Look for subscriptions you no longer need, negotiate better rates with suppliers, or find more cost-effective alternatives for your expenses. Reducing your expenses ensures that your profit allocation is not at the expense of essential business operations.?

5. Plan Your Next Profit Distribution

• Actionable Strategy: Decide what you’ll do with your profits in your profit account. This could be reinvesting in the business, saving for a rainy day, or rewarding yourself as the business owner. Having a plan will help you stay focused on growing your profit and using it to support your long-term business goals.?

By starting with these five actions, you’ll embed the “Profit First” discipline into your business practices. Remember, the goal is to make profitability a habit, not an afterthought. These steps set the foundation for a healthier financial management system and encourage a mindset shift towards sustainable growth and efficiency. As you implement these tips, remember that consistency and commitment to the process are vital to seeing lasting results.

The theme of my next blog in the Pinnacle ‘PERFORM’ series will be ‘Flywheel Concept.’

” Keep momentum on your side. Better, Cheaper, Faster over and over until the business almost runs itself “ – Pinnacle Business Guides

Pinnacle Business Guides

As a certified Pinnacle business guide and business coach, I specialise in guiding organisations to embrace and implement the Pinnacle Principles , offering tailored expertise and a wealth of experience to ensure seamless integration into each business’s core identity.?

To find out how the Pinnacle Principles can accelerate growth, improve performance and increase profitability in your business, let’s arrange a complimentary introductory session .?