Profit Before Growth: Massive Digital Business Leadership Challenge

I’m always on the lookout for articles about Profit Before Growth: Massive Digital Business Leadership Challenge. Here are a few snippets:

The shift towards profits will impact everyone operating a business, be it B2B or B2C. Most businesses have already been impacted somewhat. It’s likely, however, that they’ve only seen the tip of the iceberg if this shift continues for years to come, which we expect. The most cyclical industries have been used to these changes over time. But most companies that are based on online business models have never been through it before.

Competition in the ecommerce and digital landscape matured from a stage of basic competition with space for everyone willing to invest and dare, to a more mature phase with an increased focus on winning the mind of the consumer in your market. Now, we see a move towards a more advanced stage with a focus on?next level customer experiences, customer lifetime value, business process optimisation and sustainability.

This is where we believe that a massive shift comes into play. As massive shift unleashed due to market conditions and market maturity.

The massive shift is actually very simple; there are mainly five parameters describing it:

1) From Scalability to Profitability

2) From Recruitment to Retention

3) From More is Better to Sustainability

4) From Start to Stop

5) From Mushrooming to Agility

But the biggest challenge of them all is the Leadership challenge.

The Shift in Leadership Ahead

If you can agree to the shift ahead, then the next challenge is even bigger. First, the digital natives that are the largest part of the digital workforce in most organisations have never tried anything other than growth. Secondly, a culture built around the growth paradigm has been established in digital organisations and functions. And as we all know, culture and habits are more than sticky. Both of these challenges call for a major turnaround in leadership.

There are four core leadership challenges that need to be addressed and discussed across digital business operations: Lean leadership, Motivational leadership, Predatory leadership, and not least Sustainable leadership.?

The situation we are describing is obviously not the same as in larger emergency crisis situations. But the approach to follow is the same. Recognise the problem, address it by leading the way as a leader by virtue of your experience, and spend a disproportionate amount of your time on it. Otherwise, you won't solve the challenge at hand.

Want to know more? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0467 749 378.

Thanks,

Robert