Profile on Microsoft PMM + the science of storytelling in age of AI

Fall is here and with it loads of marketing and creative inspiration. Read on to learn more about these topics in this month’s issue of The Thread:

• Why Rachel Pruitt takes chances and does things differently at Microsoft.
• The science of storytelling in the age of AI.
• Top designers' insights on crafting B2B tech sales presentations that sell.

Profile | Microsoft’s Rachel Pruitt on making tech ideas fun and engaging

Following a career in banking, Rachel Pruitt found her way to technology product marketing at Microsoft, where she communicates about complex subjects such as AI. Rachel shares why she’s willing to take chances to do things differently and how she engages and inspires audiences.

Authentic storytelling in the age of AI

AI tools have become indispensable for marketers, but how do they support storytelling, a key element of marketing??Understanding the limitations of AI through the science of storytelling can help you achieve the true human value of delivering content authentically.

The design trinity for crafting sales presentations that sell

Creating effective sales presentations in the tech B2B space isn’t easy. Our designers describe three elements crucial for finding the right visual language to tell important stories impactfully.?

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