Proficio newsletter #26
In November, we celebrated a great success at Proficio – we won not one, but two awards in this year's WebTop100 ! But we are not resting on our laurels and we are going into the final weeks of this year with a lot of motivation to keep doing great work.?
In today’s newsletter, we're also sending you a hefty dose of inspiration from our blog and adding a reading tip? from our colleagues at PORTA as well. Let’s dive right in!?
Two trophies for Proficio at WebTop100
The WebTop100 awards bring together the most interesting projects from digital marketing in the Czech Republic. And we are very happy to take home two prizes from this year's awards! Our SEO team took third place thanks to our long-term cooperation on the development of the iDoklad website with our client Seyfor .?
A round of applause for the amazing 1st place in the video campaign category goes to our Digital Advertising team, but also to our strategists and the Creative team - for their great work on creating a new mascot for our client OPOP s. r. o. It appeared not only online, but also on TV.
We are beyond happy - both of these awards are proof that our clients are in the hands of real pros!
What strategy to choose for shopping campaigns in Google Ads?
With the rise of automation and the Performance Max format, there are many options for PPC specialists to manage shopping campaigns in Google Ads. Many variables have to be considered for choosing the right strategy and what works for one client may not make sense at all for another one. In this new article, our PPC Specialist Vojtěch Vacek introduces you to the 6 strategies we use most often in Proficio. Which one will be the right one for you? Find out!
User-rewarded content: Ads that reward (and profit!)
User-rewarded content is a type of non-skippable ads that offer users a reward for interacting. It is most often found in the environment of mobile apps, primarily in games. It can be an interesting complement to traditional campaigns - how exactly does it work? How to set it up and make the most of it? Find out in the latest article from our RTB department.
PORTA : Why Pimcore is the ideal choice for centralized data management
Open-source, supportive and stable community, intuitive environment. These are just a selection of the reasons why Pimcore is a useful tool for data management. Our colleagues at PORTA design have been working with the platform for several years now, and it runs large-scale websites of giants such as OKAY or Bauhaus. Read the new article by our colleague Jan Tomicky to find out why Pimcore is indispensable.?
Meet us!
Andrej Grajciar at the 6th Brand & Content Marketing Conference
24 speakers, 15 presentations, 2 panel discussions and 2 interviews - one packed conference day brought to you by the Fenix Awards and Kate?ina Borovanská . Already next Tuesday, December 3 at Forum Karlín!?
Andrej Grajciar – our Digital Advertising Director – will be speaking at the conference as well. He will present the stories of our successful expansions across the globe - driven straight from the heart of Europe.?
As partners of the conference, we can also offer you a special ticket price - use our link and get 2 tickets for the price of 1. See you there!?
Who to follow? ?? Vít Vodi?ka, Client Success Manager
Client Success Manager is a person who has one of the most important roles in Proficio. He is the link between our specialists and the client. He has to have great communication skills and also be a great project manager. Vít Vodi?ka shares his experience working with our clients on his LinkedIn profile, as well as behind the scenes insights and his work-life balance. Make sure to follow him!