Proficio newsletter #25

October in Proficio in three words? Events, expansion and education!

We attended many interesting gatherings, we were part of this year's Digisemestr and the premiere of the documentary Making a Marketer 2. We stood alongside the best marketers from the entire EMEA region at the Agency Excellence Awards in Dublin, as the only ones from the Czech Republic.

In today's newsletter we're sending you reading tips from our blog - how to expand your e-shop abroad? And should you invest more in TV or YouTube advertising? Let’s find out!

We are one of the five DV360 certified agencies in Czechia!

In October, we became one of only five DV360 certified agencies in the Czech Republic. It's the second badge we've earned within the 谷歌 Marketing Platform - together with the Search Ads 360 certification. And it's certainly not the last one!

Using the platforms within GMP makes sense for us as we are able to manage campaigns even more effectively thanks to them. Thanks to our RTB and Programmatic team, our clients can rest assured that they are in the best hands.

Sanitino: Case study nominated for Agency Excellence Awards

Thanks to our long-term cooperation with our client SANITINO s.r.o. , we were the only Czech company to be nominated for the Google Agency Excellence Awards - in two categories: Search Transformation and International Growth.

Although we didn't win the award, we are thrilled that our work is gaining international recognition and that we can stand alongside some of the best marketers in the EMEA region. Read the full case study!

Avoid these 3?major mistakes when expanding your e-commerce abroad

Expanding your e-commerce into new markets is a step that every successful online business owner will consider at some point. But it’s definitely not a good idea to dive into expansion headfirst and without a plan. In this article, our strategist Filip Fandl advises you which three mistakes you should definitely avoid. And an extra tip - if you want expert help with expansion, we're here for you!

YT vs. TV: Where to invest money for video advertising?

Is it more effective to invest in TV or online video advertising? The answer to this question is not simple - if we want to be even a little bit objective, we have to lay out the pros and cons of both on the table.

How do they stack up against each other and who will emerge as the winner from the imaginary battle, which should you "pour" a bigger budget into? For what purposes is advertising on TV suitable, and who do you reach better on YouTube? We've looked at this in an updated article.

Where did we meet in October?

Making a Marketer 2: Don't miss out on the behind-the-scenes of marketing

In mid-October, we attended the pre-premiere of Making a Marketer 2 produced by Jindrich Faborsky and the Marketing Festival team.

The documentary featured some of the biggest names in the marketing world today - it offers a valuable insight into the marketing behind the scenes, and at the same time it certainly doesn't get boring. The full documentary is now also available on YouTube, so make sure you don't miss it!

Proficio educates: Pro Magazine at Digisemestr and university lectures

The latest issue of our Pro magazine found its way to this year's Digisemestr . In addition, with the beginning of the academic year, our team of pros are once again giving lectures at different universities on various marketing topics. It gives us great pleasure to be able to help out, share our know-how and participate in the education of the next generation of marketers.

We share all the events where we appear on our Facebook, LinkedIn and Instagram. So don't forget to follow us!

Who to follow? ?? Filip Fandl, Digital Strategist

Digital Strategist has a crucial role in the cooperation with our clients. They ensure the strategic development and make sure that our cooperation is always on track. If you liked his article about expansion and you're interested in more content form behind the scenes of the marketing world, make sure to follow Filip's profile!