Proficio newsletter #21

Welcome to our new newsletter!

How to reach a million users through mobile branding? What to avoid when using Bing? How to apply AI in SEO to be as effective as possible? And what surprised our Managing Director the most when he joined Proficio? ?? There are a lot of questions - and you know where to find the answers.

Start reading!

SEO & artificial intelligence: How AI can foster efficiency

The omnipresent artificial intelligence, changes in SERP and many other innovations. If we want to stay on top of the game nowadays, it is necessary to keep up with all the innovations. In this article, we’ll show you how to work with AI so it is a good servant and not a bad master.

Jiri Siegel: Proficio allows me to continuously grow both professionally and personally (Czech version)

Lured into the world of digital marketing by curiosity, he stayed due to his enthusiasm for dynamic and diverse work. Since last year, Ji?í Siegel has been working as Managing Director at Proficio, responsible for the development of the Prague office and the management of important clients. What does he consider to be the most important in his work and what qualities does he think a person in such a position should have? Read the interview (cz).

Bing Ads: Advantages, disadvantages and hidden pitfalls

Have you decided to increase sales or leads and include Microsoft Ads (aka Bing) in your marketing mix? It’s definitely a step in the right direction! However, using this system also has its specifics and challenges. In this article, we’ll introduce the most common ones – so you can avoid unpleasant surprises.

Mobile branding for HT dve?e: We reached over one million users (Czech version)

Brno-based security door brand HT dve?e is our long-term client. This spring we managed to implement a successful mobile branding awareness campaign - read how we made HT dve?e known to more than a million users!

Who to follow?

My specialty is lead gen campaigns, but my passion is travel. I will deliver leads to you at any time, no matter where I am in the world. Which reminds me, I've got to leave. The world is calling “Follow my lead!”

We have to agree. Follow Adam Horák , it's worth it!