Proficio newsletter #17

Welcome to our new newsletter!

Let's start with the question that has resonated most on LinkedIn in recent days: Did you enjoy the Marketing Festival ?

We certainly did! We are really grateful and proud to have been the general partner of this amazing marketing event! And thanks to everyone who came by the Proficio booth.

E-commerce Berlin Expo , the largest e-commerce conference in Germany, cannot be left out either. It was an inspiring experience and pleasure for us to meet visitors from all around the world during the whole day at our booth.

But now it′s time to look to the future. Do you want to know what is the future role of CMOs?

Find it out in the latest issue of Pro magazine featuring interviews with the world's best marketers. This time in English:

Richard Shotton: Exploit Biases, and Let Human Nature Work for You

What will you find in our interview with Richard Shotton ? ??

• How should CMOs change the way they think about marketing?
• How to utilize behavioral science in marketing activities?
• How can marketers enhance the overall customer experience?

Grace Kite: The Third Age of Marketing Effectiveness

What will you find in our interview with Dr Grace Kite ? ??

• What does the 3rd Age of Marketing Effectiveness mean to her?
• How should companies balance their online and offline advertising budgets?
• How can CMOs interpret data correctly and avoid costly mistakes?

Tom Fishburne: Don’t Let Excitement about Trends Distract You from the Core Basics

What will you find in our interview with Tom Fishburne ? ??

• How can CMOs create more authentic communications?
• How is the role of CMOs shaping up for the future?
• What are the major challenges for CMOs in the next 3 years?

Haven′t you read the third issue of the Pro magazine yet?

It′s easy to order a paper subscription here. If you prefer a PDF version, don′t hesitate to sign up and you will receive the magazine by e-mail for free.

And what could be the best piece of news at the end?

Proficio is once again a?Google?Premier Partner. ?? That means we are one of the elite 3% of companies in the country. It's not just an award for our work. It's mainly a confirmation that we provide the best possible service to our clients.