Proficio newsletter #14

Welcome to our new newsletter!

Last month, we were really pleased by the WebTop100 competition announcement in which we succeeded three times.

What makes us happy is our Pro magazine which scored in a category Corporate Communication of the Year 2023.

Haven't you read the magazine yet? It's high time to change it! Take a look into some of the contents of the second issue with us:

Interview with Lenka Maste?ová, Head of Marketing, Datart

"We have learned to look at our work through the eyes of the customer. The customers who speak about their positive experience are the most valuable asset the brand can have."

What topics does the article explore?

• How does Datart apply a customer-centric approach in practice every day?
• What is the biggest challenge within the customer experience process?
• What metrics are important for a customer-centric approach?

What does it mean to be truly customer-centric? You can do the customer journey pretty much blindfolded

Ond?ej Janus , Managing Director, PORTA DESIGN

"Customer journey mapping is an excellent tool to understand your customers and recognize problematic points in customer care. While performing an analysis, expect you will uncover sore spots as well."

What topics does the article explore?

• How does the mapping process work?
• 8 steps to follow – from mystery shopping to optimization with real customers
• Detailed example of a customer journey for travel agencies

Confession: Ond?ej Krátky, Co-founder and CEO, Liftago

"My first year as a CEO at Liftago was really challenging and I was close to ruining myself. But every hell can be an inspiration for personal growth."

What topics does the article explore?

• How did Ond?ej decide to avoid a burnout?
• 3 practical approaches and changes that help him.
• Take inspiration for your working days and meetings.

Interested in learning more?

?? Read all articles of the new issue in PDF or order a paper subscription.

And if you've already read the magazine articles, check out our new Showmax case study. This campaign was the highest rated in a Performance Marketing category of WebTop100!

?? Read it ???? in English or ???? in Czech.

Showmax is a streaming platform used in Africa but created in the Czech Republic. How did we reach a 97% increase in sales with brand building? Check out our strategy and great results from African markets.

What else are we planning for you?

As you already know, Marketing Festival is taking place in February 2024, this time back in Brno. We are proud Proficio is a general partner of this popular marketing event.

Thanks to our partnership, you can look forward to a new issue of Pro magazine offering interviews with the main speakers of the Festival.?

This issue will be completely in English and Marketing Festival visitors will receive it as a gift. So don't hesitate and come.

So see you in Brno!